The BIG Pharmacy CNY 2025 campaign was a dynamic and results-driven initiative designed to amplify..
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Author Archives: sv_admin
How Lady Gaga’s ‘Mayhem’ Marketing Strategy Took Over the World
In the ever-evolving landscape of digital marketing, few artists understand audience engagement quite like..
Salomon Vandy the Pink and Series
In an era where sneaker culture thrives on exclusivity and storytelling, Salomon partnered with…
Brïk Bag: How a Malaysian Handbag Brand Turned a Pop-Up Event into a Viral Sensation
The recent Brïk Bag pop-up event at Semua House, Kuala Lumpur (Feb 14–16, 2025) was nothing short…
Dove’s Bold Move: Turning ‘Moist’ into Marketing Gold
Dove, a brand known for championing self-confidence and beauty inclusivity…
MONTIGO x Sevenvault – Holiday PR Campaign 2024
Montigo, a lifestyle brand known for its premium drinkware, partnered with Sevenvault to amplify its brand…
How Gen Z is Redefining the Consumer Journey
The traditional consumer funnel—the linear path from awareness to purchase—is..
The Kolkata PR Media Trip Campaign 2024
The Kolkata PR Media Trip Campaign 2024 was a strategic initiative aimed at amplifying brand awareness and..
The Power of Collaborative Marketing in Crisis Relief Events – A Lesson from FireAid’s Success
The Power of Collaborative Marketing in Crisis Relief Events – A Lesson from FireAid’s Success In a world where crises seem ever-present, one of the most powerful ways to engage and support communities is through collective action. The recent FireAid benefit concert in Los Angeles offers a remarkable case study in how collaboration, quick decision-making, …
Exploring Rednote: The Chinese-Owned TikTok Clone Gaining Momentum Amid Global App Bans
Exploring Rednote: The Chinese-Owned TikTok Clone Gaining Momentum Amid Global App Bans Rednote, a Chinese-owned short-form video app, is rapidly gaining traction as an alternative. This emerging platform mirrors TikTok’s addictive blend of bite-sized content and viral trends while positioning itself as a secure option for privacy-conscious markets. For brands and creators, Rednote opens up …
