Ne Zha is currently one of the biggest trends in China as of this year. This story about the legendary..
Category Archives: insights-and-trends
Lady Gaga’s Stop in Singapore: What Marketers Can Learn
Lady Gaga has once again come to Asia, and yet, Malaysia is looked over..
A Minecraft Explosion: What Marketers Can Learn
A Minecraft Movie just exploded onto theatres this month with resounding success…
Coachella 2025 Style, Brands & Viral Moments: What Marketers Can Learn
Coachella 2025 wasn’t just a music festival—it was a cultural reset, influencer runway, and a real-time testbed for brands aiming to stay relevant.
Why Festive Advertising Still Reigns Supreme in Malaysia
Every year in Malaysia, festive advertising isn’t just another seasonal buzz..
Avengers: Doomsday and the Danger of Overstuffing a Blockbuster—What Marketers Can Learn
The recent slow-drip reveal of Marvel’s Avengers: Doomsday cast has left fans…
How TikTok is Changing the Music Industry
The rise of TikTok has disrupted countless industries, but few have felt its impact..
Shrek 5 Teaser Trailer: A Bold New Direction
The release of the Shrek 5 teaser trailer has sent the internet into a frenzy..
How Lady Gaga’s ‘Mayhem’ Marketing Strategy Took Over the World
In the ever-evolving landscape of digital marketing, few artists understand audience engagement quite like..
Brïk Bag: How a Malaysian Handbag Brand Turned a Pop-Up Event into a Viral Sensation
The recent Brïk Bag pop-up event at Semua House, Kuala Lumpur (Feb 14–16, 2025) was nothing short…