BIG Pharmacy x Sevenvault – CNY 2025 Campaign

The BIG Pharmacy CNY 2025 campaign was a dynamic and results-driven initiative designed to amplify brand visibility, engage the target audience, and drive foot traffic to BIG Pharmacy outlets during the highly competitive festive season.

With Chinese New Year being a key shopping period, the campaign strategically integrated a combination of Macro Key Opinion Leaders (KOLs) and Xiaohongshu (XHS) Key Opinion Consumers (KOCs) to build excitement and awareness around the BIG Pharmacy CNY 2025 Promotion.

The promotion featured weekly giveaways and exclusive JYNNS product highlights, aiming to position BIG Pharmacy as the go-to health and wellness retailer during this festive period.

CAMPAIGN OBJECTIVE

Increase Brand Awareness – Drive visibility for the BIG Pharmacy CNY 2025 Promotion, ensuring the audience was well-informed about weekly giveaways and featured JYNNS products.

Educate the Audience – Highlight ongoing promotions, sales, and in-store activities to influence purchasing decisions.

Boost In-Store Sales – Encourage customer visits by positioning BIG Pharmacy as a must-visit retailer for CNY shopping needs.

THE RESULTS

721,931 Media Reach

2 KOLs Engagement

6 Instagram Postings

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A post shared by VICKIE BEIBEI (@vickiebeibei)

Higher Engagement on Instagram Reels – Data from the campaign showed that Instagram Reels by Macro KOLs outperformed TikTok videos in engagement rates, reinforcing the importance of visual storytelling on Instagram.

Influencer Impact & Participation – A total of 32 KOLs participated in the campaign, providing a significant push in ensuring successful execution before the CNY celebrations.

Audience Interaction & Excitement – The campaign generated high engagement, with many users actively participating in giveaways and sharing their shopping experiences at BIG Pharmacy.