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International Women’s Day: “How I Love Being a Woman!” Trend

“How I love being a woman!” is a popular TikTok trend where women share why they love being…

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Instagram Giveaways: Do They Actually Work?

Giveaways on Instagram are a popular tactic to grow followers. But are they worth it?

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Spotify Wrapped’s Viral Marketing Campaign

Since 2016, Spotify Wrapped has been providing users their musical year in review…

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How Your Business Can Use Soft-Sell Advertisements?

Are you having a hard time selecting which customer-driven marketing approach is…

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Why is Inclusivity Important in Social Media Postings?

Currently, something interesting is going on with TikTok. We can observe that…

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Is No-filter the Next Trend on Social Media?

We’re living in a new, somewhat virtual reality now thanks to social media. Filters are…

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