Avengers: Doomsday and the Danger of Overstuffing a Blockbuster—What Marketers Can Learn

The recent slow-drip reveal of Marvel’s Avengers: Doomsday cast has left fans...
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How TikTok is Changing the Music Industry

The rise of TikTok has disrupted countless industries, but few have felt its impact..
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Shrek 5 Teaser Trailer: A Bold New Direction​

The release of the Shrek 5 teaser trailer has sent the internet into a frenzy..
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How Lady Gaga’s ‘Mayhem’ Marketing Strategy Took Over the World

In the ever-evolving landscape of digital marketing, few artists understand audience engagement quite like..
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Brïk Bag: How a Malaysian Handbag Brand Turned a Pop-Up Event into a Viral Sensation​

The recent Brïk Bag pop-up event at Semua House, Kuala Lumpur (Feb 14–16, 2025) was nothing short...
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Dove’s Bold Move: Turning ‘Moist’ into Marketing Gold​

Dove, a brand known for championing self-confidence and beauty inclusivity...
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