POKKA Raya Campaign — Refreshing Traditions with High-Momentum Visibility
In the heart of the festive season, the challenge for beverage brands isn’t just to be seen—it’s to be the “First Choice” at the dining table. For the POKKA Hari Raya Campaign, Sevenvault executed a targeted influencer strategy that successfully positioned POKKA as the essential hydration partner for local festivities, bridging the gap between digital discovery and in-store purchase.
OVERVIEW OF THE PROJECT
The POKKA Hari Raya Campaign was a seasonal influencer initiative designed to position POKKA as the “first choice” for Raya drinks. The campaign focused on building brand awareness and expanding market reach within the local community during the festive period. By utilizing a strategic mix of Macro and Mid-Tier KOLs, the project drove traffic to POKKA’s official website and physical stores through synchronized video content on Instagram and TikTok.
THE OBJECTIVES
Build Awareness: To create awareness on POKKA on social media during the Hari Raya festival.
Expand Market: Stay connected with the local community and expand the new market for POKKA.
Call To Action: Drive traffic to POKKA’s official website and physical store while encouraging the audience to have POKKA as their first choice of Raya drinks.
THE RESULTS
207,236 Media Reach
183,100 Reaches
24,136 Saves
KEY HIGHLIGHTS: WHY IT WORKED?
Media Reach Success: Delivered a total of 207,236 reaches, achieving 188.40% of the original commitment.
Instagram (Reels): Secured the majority of the visibility with over 183,100 reaches and a strong account reach of 3,909 users.
TikTok: Provided targeted engagement with over 24,136 reaches and a significant save rate.
Outcome: The campaign effectively doubled its reach targets, demonstrating the high resonance of POKKA’s festive messaging with the local audience.
THE SEVENVAULT EDGE
The success of the POKKA Raya Campaign demonstrates the power of a “Digital Chain Reaction.” At Sevenvault, we don’t just post content; we create activation peaks that move the needle from baseline awareness to actual consumer intent. By merging cultural tradition with high-momentum digital strategy, we ensured POKKA didn’t just join the Raya conversation—it led it.
See other case studies:
NIVEA Face CNY 2026 — Mastering High-Momentum Beauty in the Digital Ecosystem
NIVEA Face CNY 2026 — Mastering High-Momentum Beauty in the Digital Ecosystem In the saturated market
Spritzer CNY 2026 — Hydrating Traditions with “Noisy & Alive” Storytelling
Spritzer CNY 2026 — Hydrating Traditions with “Noisy & Alive” Storytelling The Spritzer CNY 2026 Campaign
Eucerin Anti Aging Entrepreneur — Redefining Skin Credibility Through High-Impact Storytelling
Eucerin Anti Aging Entrepreneur — Redefining Skin Credibility Through High-Impact Storytelling In the competitive world of
Spritzer Social Media Management by Sevenvault
Spritzer Digital Acceleration — From Baseline to “Noisy & Alive” In the fast-moving beverage category, standing
NIVEA Luminous630 – Sirena November Campaign
NIVEA Luminous630 – Sirena November Campaign For the NIVEA Sirena November Campaign, Sevenvault executed a large-scale
BIG Pharmacy x Sevenvault — Redefining Health & Wellness for Chinese New Year
BIG Pharmacy x Sevenvault — Redefining Health & Wellness for Chinese New Year In a digital
