POKKA Raya Campaign — Refreshing Traditions with High-Momentum Visibility In the heart of the festive season, the challenge for beverage brands isn’t just to be seen—it’s to be the “First Choice” at the dining table. For the POKKA Hari Raya Campaign, Sevenvault executed a targeted influencer strategy that successfully positioned POKKA as the essential hydration …
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The “Raya Spirit” Social Experiment: How IOI City Mall is Humanizing Retail Narratives In an era of high-production festive films and glossy celebrity endorsements, IOI City Mall has pivoted toward a more raw, high-retention strategy: The Social Experiment. Their latest Raya campaign (as seen on Tiktok) isn’t just about showcasing a physical space; it’s a …
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