In an era where sneaker culture thrives on exclusivity and storytelling, Salomon partnered with Sevenvault, a leading influencer content marketing company, to generate massive awareness for its Salomon x VANDYTHEPINK collaboration. This campaign leveraged 18 lifestyle influencers, each boasting a minimum of 10,000 followers, to amplify excitement around the first-ever Salomon collaboration with Korea.

By utilizing a strategic mix of Instagram content—including 17 Carousel Posts, 1 Reel, and 18 Instagram Stories—Sevenvault successfully positioned the limited-edition collection as a must-have for sneaker enthusiasts and fashion-forward individuals.

With a total media reach of 597,192, the campaign heightened brand visibility and drove traffic to One Utama, the exclusive retail destination for this collection.