How New Balance’s Run Hub at Suria KLCC turns experience into retail When New Balance opened its first Run Hub in Southeast Asia at Suria KLCC, it redefined what a sports retail space could be. The store merges performance, personalization, and community—inviting runners to experience the brand, not just shop it. Inside, visitors can undergo …
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Chasing 100: What Brands Can Learn From Adidas
In August 2025, South African runner Sibusiso Kubheka stunned the world by becoming the first human to complete 100km in under six hours…
Guardian’s “Own Your Wellbeing” Campaign
Guardian Malaysia is redefining what it means to care for consumers — not just as shoppers, but as individuals seeking…
Eucerin Jeii Pong x Guardian June Activation: Tackling Acne with Authentic Storytelling
Acne and acne marks are more than just skin concerns — they’re challenges that affect confidence, lifestyle, and self-expression…
What Makes Malaysia’s National Day More Than Just Independence
Every year on 31 August, Malaysians unite under the Jalur Gemilang to commemorate Hari Merdeka…
AniManGaki 2025: Why Fans Love Malaysia’s Biggest Anime & Pop Culture Event
Every August, Malaysia’s anime, manga, and gaming community marks their calendars for one of the most anticipated events of the year…
KLFW 2025 Returns: What Brands Can Learn From Malaysia’s Biggest Fashion Event
Kuala Lumpur Fashion Week (KLFW) is back for its 13th season, once again transforming…
The Marketing of Malaysia in Foreign Countries
The recent Thunderbolts film came out, being the first Marvel film to feature Malaysia in a film..
MOG X Sevenvault – HOYA Occupational Lenses
In a world where digital fatigue is the new normal, MOG partnered with Sevenvault..
Sevenvault x GSC – Creation of the Gods II: Demon Force Movie PR Initiative
In partnership with GSC, Sevenvault spearheaded the influencer engagement..