Sevenvault x GSC - Creation of the Gods II: Demon Force Movie PR Initiative
In partnership with GSC, Sevenvault spearheaded the influencer engagement for the launch of Creation of the Gods 2: Demon Force, ensuring seamless coordination and impactful brand visibility. The agency invited 36 carefully selected influencers, each with a following of over 10,000, to enjoy an exclusive cinematic experience and organically share their thoughts on the film. Without requiring content vetting or influencer selection, the campaign ensured spontaneity and authenticity. A total of 35 influencer posts—ranging from Instagram photos to video content—were published, spotlighting the movie’s visual appeal and powerful storytelling while generating buzz among local audiences.
CAMPAIGN OBJECTIVE
Highlight Key Movie Elements – Showcase the film’s captivating CGI, female lead (Deng Chanyu), dynamic combat scenes, and rich mythological backdrop.
Drive Discussions & Virality – Fuel audience conversation, especially on the trending topic of Yushi across Twitter.
Ensure Localized Engagement – Deliver all reviews in Malay to build stronger resonance and cultural relatability.
Amplify Awareness & Viewership – Position Creation of the Gods 2: Demon Force as a must-watch epic during its cinematic run.
THE RESULTS
2,280,880 Media Reach
36 Instagram Influencers
36 x IG Posting
2,280,880 Total Media Reach
35 Influencer Posts across Instagram (Photos & Videos)
100% Organic Execution – No influencer selection or vetting required
100% Localised Content – All reviews and posts delivered in Malay for maximum resonance
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