HOW TO CHOOSE THE RIGHT INFLUENCERS FOR YOUR BRAND?
Influencer marketing is one of the best and quickest strategies to establish brand trust. Influencers provide your brand a scalable spotlight and promote it to all of their followers on social media. When done correctly, influencer marketing may yield leads or sales for your brand.
But let’s not jump to conclusions just yet. You must first understand the industry in order to realize any ROI from influencer marketing. This entails selecting the best influencers to represent your brand and understanding how to work effectively with them.
Correctly following this approach has become even more crucial in recent years as the number of fake influencers has increased. Brands may invest hundreds or thousands in the belief that they have found someone with influence only to discover that the influencer falsified their engagement or follower numbers. Not only does this eliminate any prospect of a ROI, it also runs the risk of weakening your brand by entrusting it to someone who doesn’t share your fundamental beliefs, target market, or objectives.
Most marketers would rather avoid making a mistake than go in the wrong direction. Let’s look at some pointers to keep your influencer marketing strategy on track.
1) Recognize the Various Influence Levels
Start by defining what you hope to accomplish with your campaign. Influencers are categorized into several levels. The digital era has created new opportunities for smaller brands to capitalize on niche audiences (and on smaller budgets.)
Influencers are frequently identified by the size of their audience:
– Nano-influencers: 1,000–10,000 followers
– Micro-influencers: 10,000–50,000 followers
– Mid-tier influencers: 50,000–500,000 followers
– Macro-influencers: 500,000–1M followers
– Mega-influencers: 1M+ followers
Generally speaking, the more followers the influencer has, the more it costs. Do not, however, assume that more is always better. It is more important to connect with smaller and niche audiences that are highly engaged and appropriate for your brand.
2) Identify Your Target Audience
So, choosing the appropriate amount of followers requires consideration of your audience. Before selecting an influencer to connect with them, you must understand who your audience is since they frequently affect the remainder of your choices.
If you already have a clear picture of your ideal consumer, keep that image in mind when you select your influencers. Consider the fundamental traits your audience shares if you don’t already have a defined persona or preference to segregate your audience.
3) Decide on a Platform
When it is time to interact with influencers, picking a platform—such as Instagram, Twitter, YouTube, or Facebook—first will help you concentrate.
This is because influencers have established themselves on particular platforms. For instance, someone may have a sizable following on TikTok but little to no visibility on Instagram. Even if you do work with an influencer that is active across several platforms, keep in mind that their target audiences may differ greatly on each.
4) Establish a Budget
Influencer rates might be tricky. The average price is determined, among other things, by their level of influence (like the size of their followers), experience, the platform on which they’re promoting you, the demand for that specific influencer, the kind of content they’re producing (such as Instagram Stories, Instagram Reels, etc.), follower engagement and reach, and your industry.
5) Craft Your Outreach Communications
After you have shortlisted influencers who are suitable, you should personally get in touch with them and begin vetting them for your campaigns. Your influencer needs to be aware of how to talk about it, how to position it in front of their audience, and what you want influencer campaigns to do for you.
You may also take advantage of this opportunity to discover more about the influencer, including information about their audience, how they work, sorts of content they produce, insights from earlier campaigns, etc. Find out what makes them so well-known in their industry.
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Although you are paying them to execute a job, the most effective influencer campaigns involve collaboration. You both have skin in the game and something to lose (your brand and their reputation.) These suggestions might help your partnership since you both want a successful result.
6) Explore Various Promotion Tactics
Influencer campaigns come in many forms. You may collaborate with influencers in a variety of ways, so it’s important to discuss with them how they can most effectively and authentically represent your business.
Some instances of promotion strategies are:
– Give out a product sample in return for an unbiased evaluation, an unboxing video, etc.
– Getting a review of a product without providing a sample
– Provide products that the influencer(s) can giveaway
– Invest in a sponsored article
– Pay them to produce original content that you can use in other marketing campaigns
Remember that the time and work required to generate each of these varies and they may affect your budget. Building connections with your influencers in advance may result in more open, fruitful discussions that can help you both identify the “sweet spot” for promoting your brand.
7) Develop Your Relationship
Keep the discussion continuing even after you have positive relationships with your influencers. Maintaining these connections over time can turn it into a real relationship. If one campaign yields excellent results, you’ll know who to contact for the following one.
Additionally, they will gain from knowing more about your brand. Deeper collaborations enable your influencer to promote your brand in a more genuine way and eventually provide their audience (and your audience) with greater value.
8) Honor the Influencer's Creative Freedom
When dealing with influencers, one of the mistakes that many businesses make is trying to manage the entire process. That is not how it operates.
Remember that the influencer, not your brand, is the one the audience is most familiar with. The audience trusts the influencer, so, the influencer is aware of what the audience enjoys and responds to.
While you may have some control over how an influencer represents your brand, the influencer will ultimately do what they do the best. When they have creative freedom, they may be more genuine and give the audience what they want.
This is the reason why research is so crucial! You don’t simply want an influencer; you want one you can rely on with the creative freedom that you’ll like.
We at Sevenvault can help you find the right influencers for you. In this age of fake influencers and influencer fatigue, you want to be able to make choices with confidence, from identifying influencers to managing them and developing long-lasting partnerships. The time and research required to make these choices will cause a delay in ROI, perhaps allowing rivals to gain an advantage.
Let us help you save your time. Book a FREE strategy call with one of our sales team below. We cannot wait to connect and create with you!
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