Tips: Enough of Covid-19 content?

When’s the last time you’ve checked the daily cases of Covid-19 in Malaysia?

Well, it has been a while for us.

We think Malaysians have come to a point of co-living with Covid-19 that Covid-19 content has seemingly gotten less on social media. People are *tired* of reading about the pandemic again and again. For now, posting about the pandemic *again* might result in getting lesser attention than usual.

It’s repetitive and the audience really don’t need the constant reminder of the same thing everyday!

This means: it’s time to brain up our creative juice, start a new trend, and move on from the good-old Covid-19 content.

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Why Short-Form Videos Are Revolutioning Digital Marketing and How Your Brand Can Benefit

In today’s digital landscape, capturing and holding the attention of consumers has become increasingly challenging. With average attention spans dwindling to just 8 seconds, traditional marketing methods are no longer as effective as they once were. Enter short-form video content—an incredibly powerful tool for marketers looking to engage their audience quickly and effectively.

Short-form videos, typically lasting under two minutes, are designed to captivate viewers with concise, compelling content. As our collective attention span continues to shrink, these quick-hitting videos have proven to be an essential asset for brands across industries. In fact, research shows that short-form videos generate over twice the engagement of longer videos, with those under 90 seconds achieving an impressive 50% retention rate. This effectiveness has led to a dramatic shift in marketing strategies, as more than half of business videos are now shorter than two minutes.