3 recent Instagram updates as of October 2021

They say “The Only Constant in Life Is Change.” And we think that Instagram live up to that pretty well. Here are some of the recent updates and new features that we caught!

IG "VIDEO"

You may have noticed the little new button on your Instagram profile now. It’s a new Instagram update that combines all your IGTV and videos into the same column. It helps content creators to easily overview all your videos. But Reels remains a category of its own.

"Add Yours" Chain Story

Even though this feature is only available for a few selected users to create the “sticker” on their IG story, everyone who came across this sticker will still be able to participate in the chain. Who knows, this might be something with great publicity potential when done well! Now we just need to wait for it to be available for more users.

COLLAB Function

Before you publish a post, you may find “Invite Collaborator” in your “Tag People” button. The post will then be shared to both accounts’ followers and profile grid. This function would definitely help to gain more exposure than before. How cool is that?

See other articles:

insights-and-trends

Why Short-Form Videos Are Revolutioning Digital Marketing and How Your Brand Can Benefit

In today’s digital landscape, capturing and holding the attention of consumers has become increasingly challenging. With average attention spans dwindling to just 8 seconds, traditional marketing methods are no longer as effective as they once were. Enter short-form video content—an incredibly powerful tool for marketers looking to engage their audience quickly and effectively.

Short-form videos, typically lasting under two minutes, are designed to captivate viewers with concise, compelling content. As our collective attention span continues to shrink, these quick-hitting videos have proven to be an essential asset for brands across industries. In fact, research shows that short-form videos generate over twice the engagement of longer videos, with those under 90 seconds achieving an impressive 50% retention rate. This effectiveness has led to a dramatic shift in marketing strategies, as more than half of business videos are now shorter than two minutes.

insights-and-trends