NIVEA Luminous630: The Big Bottle Impact NIVEA collaborated with Sevenvault to amplify the impact of NIVEA Luminous630 — a science-driven skincare formula created to fade dark spots and restore radiant, even-toned skin. To humanize the product story, the campaign partnered with two Mid-Tier KOLs, Daniel and Tammy, both known for their authentic presence within the …
Exploring Rednote: The Chinese-Owned TikTok Clone Gaining Momentum Amid Global App Bans Rednote, a Chinese-owned short-form video app, is rapidly gaining traction as an alternative. This emerging platform mirrors TikTok’s addictive blend of bite-sized content and viral trends while positioning itself as a secure option for privacy-conscious markets. For brands and creators, Rednote opens up …
Yes, Gen Z broke the marketing funnel. The traditional, linear path to purchase is no longer applicable when…
Johnson & Johnson’s initiative aimed to challenge common misconceptions about Bariatric Surgery
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