NIVEA Luminous630: The Big Bottle Impact
NIVEA collaborated with Sevenvault to amplify the impact of NIVEA Luminous630 — a science-driven skincare formula created to fade dark spots and restore radiant, even-toned skin. To humanize the product story, the campaign partnered with two Mid-Tier KOLs, Daniel and Tammy, both known for their authentic presence within the beauty and lifestyle community. Through a curated mix of lifestyle content, they showcased how the Big Bottle of NIVEA Luminous630 integrates seamlessly into their daily routines. Their storytelling blended credibility, relatability, and aspirational visuals, reinforcing the product’s role as an essential part of modern skincare.
CAMPAIGN OBJECTIVE
1. Create Awareness
Introduce NIVEA Luminous630 to a broader audience and position it as a dermatologist-approved solution for dark spots and uneven skin tone.
2. Reinforce Brand Positioning
Strengthen NIVEA’s identity as a science-backed, beauty-driven brand that empowers users to achieve glowing, healthy skin.
3. Drive Engagements and Conversions
Encourage authentic conversations around skin confidence and inspire consumers to include NIVEA Luminous630 in their daily routines.
THE RESULTS
436,035 Media Reach
2 x IG Reel
2 x IG Stories
2 x TikTok Video
1 Macro KOL with a strong skincare audience and 490k+ followers
2 Instagram reel cross-posted to TikTok for wider reach
2 Instagram Stories sharing authentic product insights
436，035 Total Media Reach driving strong brand visibility and trust
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