KTO X Touch n' Go

When digital payment meets cultural discovery, the result is a campaign that resonates with modern travelers. In collaboration with Sangla Food, Touch ‘n Go eWallet (TNGO) partnered with Sevenvault to spotlight Korea as an exciting travel destination — and position TNGO as the essential cashless companion for international travel. Running from 2 April to 20 April 2025, the campaign leveraged travel-lifestyle influencers to bridge inspiration with utility. With a focus on real-life storytelling, the campaign invited Malaysian audiences to see what travel to Korea could look like through the eyes of trusted voices — while highlighting the ease and convenience of going fully digital with TNGO abroad.

CAMPAIGN OBJECTIVE

Inspire Travel to Korea – Through vivid, authentic content, influencers showcased street food scenes, cultural experiences, and off-the-beaten-path moments — all filtered through their personal storytelling style.

Promote Cashless Convenience with TNGO – Every meal, shopping spree, and transport moment was an opportunity to reinforce TNGO’s ease of use — even outside of Malaysia. Influencers highlighted in-app features, local merchant tie-ins, and payment simplicity, making the travel journey feel seamless and smart.

THE RESULTS

341,777 Media Reach

2 Macro Instagram KOLs

19 x IG Posting

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A post shared by Liyana Bakarudin (@liyanabakarudin_)

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A post shared by Jessica Chaw Yong Xin (@jessicachaw)

Strong Engagement & Visibility – Reached a minimum of 341,777 people across all influencer platforms.

High View Rates – Instagram Videos and Reels recorded over 206,503 views, indicating high content consumption.

Instagram Love Rate – Total of 7,547 likes, showing strong content resonance.

Instagram Talk Rate – Influencers seamlessly tied in the camera’s presence during Ramadan, offering moments of reflection, warmth, and togetherness that added depth and local relevance.