Ahmad Tea
Malaysia
In preparation for the holy month of Ramadan, Ahmad Tea Malaysia partnered with Sevenvault, a leading influencer content marketing company, to launch a heartfelt campaign aimed at deepening emotional connections and enhancing brand visibility. The result? A beautifully executed content series that turned everyday tea moments into powerful stories of reflection, togetherness, and serenity — reaching over 3.2 million people across Malaysia.
This campaign, spanning from February to March 2025, brought together a mix of 5 Macro KOLs (100K+ followers) and 5 Mid-Tier KOLs, each carefully selected for their strong voice in lifestyle, family, and food content. Their audiences were diverse, but the message was consistent: Ahmad Tea is a comforting companion through the quiet stillness of sahur and the joyful togetherness of buka puasa.
CAMPAIGN OBJECTIVE
Build Brand Awareness – Position Ahmad Tea as a premium tea brand associated with comfort, calm, and quality — especially during Ramadan
Foster Authentic Content – Empower influencers to share genuine, heartfelt stories, integrating Ahmad Tea seamlessly into their Ramadan routines
Maximize Social Visibility – Leverage Instagram Reels and Stories to drive engagement and shareability, tapping into platforms where consumers are most active during the festive season.
THE RESULTS
3,243,282 Media Reach
15 KOL Engagement
20 Instagram Postings
Achieved a Massive Media Reach of 3,243,282 – The campaign over-delivered by 2.79%, surpassing its original KPIs and reaching audiences with meaningful impressions.
Instagram Reels Led the Way – Visually rich and emotionally compelling, the Reels format yielded the highest engagement rate, proving ideal for storytelling around personal Ramadan experiences.
Culturally Rooted Storytelling – From peaceful sahur routines to post-iftar reflections, KOLs created content that felt personal, relatable, and spiritually resonant — showcasing Ahmad Tea as part of their Ramadan rituals.
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