Salomon Vandy the Pink and Series
In an era where sneaker culture thrives on exclusivity and storytelling, Salomon partnered with Sevenvault, a leading influencer content marketing company, to generate massive awareness for its Salomon x VANDYTHEPINK collaboration. This campaign leveraged 18 lifestyle influencers, each boasting a minimum of 10,000 followers, to amplify excitement around the first-ever Salomon collaboration with Korea.
By utilizing a strategic mix of Instagram content—including 17 Carousel Posts, 1 Reel, and 18 Instagram Stories—Sevenvault successfully positioned the limited-edition collection as a must-have for sneaker enthusiasts and fashion-forward individuals.
With a total media reach of 597,192, the campaign heightened brand visibility and drove traffic to One Utama, the exclusive retail destination for this collection.
CAMPAIGN OBJECTIVE
Increase Awareness – Leverage influencer marketing to maximize exposure for the Salomon x VANDYTHEPINK collection across social media.Expand Market Reach
Drive Foot Traffic & Sales – Encourage followers to visit One Utama to explore and purchase the exclusive collection.
THE RESULTS
597,192 Media Reach
18 KOLs Engagement
35 Instagram Postings
Influencer-Driven Awareness: 18 lifestyle influencers effectively showcased the exclusivity and design appeal of the collection.
Multi-Format Content Approach: A mix of carousels, reels, and stories ensured high engagement and sustained interest.
Strategic Messaging: The campaign reinforced the exclusivity of the launch, making it a “must-own” drop.
High Engagement & Reach: With a total media reach of 597,192, the campaign successfully amplified the collaboration’s visibility.
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