Coolblog Lava Milky

When Coolblog decided to launch their new Lava Milky series, they turned to Sevenvault for a content marketing campaign that would make a splash in the market. Coolblog aimed to captivate audiences, drive engagement, and establish the Lava Milky as the go-to beverage for the summer. With a strategic blend of influencer partnerships and compelling content, Sevenvault helped Coolblog surpass expectations, setting a benchmark for impactful marketing campaigns. The Coolblog Lava Milky launch was a dynamic, month-long initiative featuring 15 Key Opinion Leaders (KOLs). Each month’s strategy was carefully crafted to resonate with Coolblog’s diverse audience. From vibrant Instagram posts to engaging Stories, the campaign showcased the creamy, indulgent Lava Milky drinks, sparking interest and enthusiasm online and in-store. With an impressive 143% over-delivery in media reach and 254% over-delivery in content deliverables, this campaign exceeded expectations, establishing Lava Milky as a must-try product. Customers flocked to Coolblog outlets, while user-generated content and online buzz amplified the excitement.

CAMPAIGN OBJECTIVE

– Increase Brand Awareness By elevating Coolblog’s visibility, we ensured Lava Milky was the star of the season. The campaign created awareness around its unique offerings through visually appealing content and strong messaging.

– Expand Market Connections Strengthening ties with existing and new customers, the campaign fostered loyalty and created a sense of community around the Coolblog brand.

– Drive Traffic and Engagement Calls to action encouraged audiences to visit outlets and engage with the brand online, driving footfall and boosting sales.

THE RESULTS

466,133 Media Reach

2 KOLs Engagement

32 Instagram Postings

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Strategic KOL Engagement: The campaign collaborated with 15 diverse KOLs, whose content inspired trust and excitement among their audiences. This multi-tiered approach maximized reach and strengthened connections with various customer segments.

Over-Deliverables and Metrics:

– Media Reach: 143% above expectations.
– Content Deliverables: 254% over the planned output.
-The campaign generated a significant return on investment, showcasing Sevenvault’s ability to amplify brand visibility.

Interactive Customer Engagement: The campaign invited participation through interactive content and promotions, sparking enthusiasm. Customers shared their experiences on social media, further extending the campaign’s reach and impact.