When Coolblog decided to launch their new Lava Milky series, they turned to Sevenvault for a content marketing campaign that would make a splash in the market. Coolblog aimed to captivate audiences, drive engagement, and establish the Lava Milky as the go-to beverage for the summer. With a strategic blend of influencer partnerships and compelling content, Sevenvault helped Coolblog surpass expectations, setting a benchmark for impactful marketing campaigns. The Coolblog Lava Milky launch was a dynamic, month-long initiative featuring 15 Key Opinion Leaders (KOLs). Each month’s strategy was carefully crafted to resonate with Coolblog’s diverse audience. From vibrant Instagram posts to engaging Stories, the campaign showcased the creamy, indulgent Lava Milky drinks, sparking interest and enthusiasm online and in-store. With an impressive 143% over-delivery in media reach and 254% over-delivery in content deliverables, this campaign exceeded expectations, establishing Lava Milky as a must-try product. Customers flocked to Coolblog outlets, while user-generated content and online buzz amplified the excitement.