Eucerin Elasticity
Filler Phase 3 Campaign
The Eucerin Elasticity Filler Phase 3 Campaign took Eucerin’s anti-aging skincare range to new heights, showcasing the brand’s commitment to scientifically backed skincare solutions. Working closely with Sevenvault, Eucerin tapped into the powerful influence of prominent celebrities and a diverse group of influencers across Malaysia and Singapore to build an authentic connection with mature skincare audiences. With a mix of well-known celebrities like Noor Nabila and Sharifah Sakinah, as well as a carefully selected roster of Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), this campaign achieved remarkable results in both reach and engagement, exceeding its media reach target and strengthening Eucerin’s position as a trusted anti-aging brand. The campaign, led by Sevenvault’s expertise in influencer content marketing, underscored Eucerin’s mission: to provide scientifically proven solutions for ageless skin. Each influencer shared their personal experience using the Eucerin Hyaluron-Filler + Elasticity range, highlighting the elasticity-boosting, wrinkle-filling power that appealed to a wide audience interested in effective skincare.
CAMPAIGN OBJECTIVE
– Increase Brand Awareness for Eucerin’s Hyaluron-Filler + Elasticity Range:
Eucerin aimed to introduce and highlight the benefits of its anti-aging skincare range through trusted voices, positioning it as a leading solution for improving skin elasticity and reducing wrinkles. By working with Sevenvault, Eucerin ensured that each influencer’s audience would gain an authentic and credible perspective on their products.
– Drive Engagement and Build Trust Through Credible Influencer Partnerships:
Sevenvault selected influential figures from various demographics, including dermatologists (Dr. KOLs), beauty and wellness influencers, and KOCs, to educate consumers on Eucerin’s dermatologist-backed skincare. This approach helped foster long-term loyalty by engaging target audiences with reliable information and personal experiences.
THE RESULTS
7,497,349 Media Reach
31 KOLs Engagement
30 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
High-Profile Celebrity and Influencer Endorsements: The campaign’s success was bolstered by featuring celebrities Noor Nabila and Sharifah Sakinah, alongside influential KOLs and KOCs. This diverse lineup was instrumental in conveying Eucerin’s message and resonated well with mature skincare audiences seeking reliable solutions.
Exceeding Media Reach Expectations: Originally aiming for a reach of 7,337,349, the campaign surpassed this target, reaching an impressive 7,497,349. This accomplishment demonstrated the campaign’s effectiveness and the high level of interest among audiences for Eucerin’s elasticity-boosting range.
Strategic Regional Engagement: Sevenvault’s integration of influencers from Malaysia and Singapore strengthened Eucerin’s brand presence across key markets, ensuring that audiences across both countries connected with the brand’s mission and products.
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