– Amplify Brand Awareness for Partners:

The primary goal was to boost visibility for the brand partners—GAIAS Home, Common Man Coffee Roasters, and Colony—by positioning them at the center of the celebration. Through collaborations with 74 influential KOLs, we aimed to showcase these brands to a broader, highly engaged audience. 

– Create Experiential Marketing Opportunities:

We wanted the event to be more than just a party—it was designed as an experiential marketing platform where guests could interact with the brand partners in a personal, engaging way. For GAIAS Home, Common Man Coffee Roasters, and Colony, this meant creating on-site experiences that would resonate with influencers, giving them something to talk about and share with their followers. 

– Generate Social Media Buzz:

With the #SevenvaultTurns8 hashtag as a focal point, the campaign’s objective was to flood social media with content that captured the essence of the event. Each attendee, from KOLs to brand representatives, was encouraged to post, tweet, and share their experiences, using the hashtag to track and amplify the event’s reach. By creating a visually captivating and emotionally charged experience, we aimed to ensure that the social media buzz extended well beyond the event itself, driving ongoing engagement and brand mentions.   

– Foster Networking and Relationships:

The event was designed as a strategic networking opportunity, bringing together influencers, industry leaders, and brand representatives in one vibrant space. One key objective was to facilitate meaningful interactions between KOLs and our brand partners, enabling them to establish relationships that could extend into future partnerships.