The PARIS 2024 Olympics Campaign – A Gold Medal Collaboration with NIVEA and Malaysian Olympians

In celebration of the PARIS 2024 Olympics, Sevenvault teamed up with NIVEA Deodorant to create a high-impact influencer marketing campaign featuring six exceptional Malaysian athletes. These athletes, who competed in the Paris 2024 games, represented Malaysia on the world stage and helped us achieve a media reach of 795,917 impressions. The campaign showcased NIVEA Deodorant’s effectiveness in keeping athletes fresh and confident under pressure, making it the perfect choice for those who demand high performance from their products. The goal of this collaboration was twofold: to boost NIVEA Deodorant’s visibility during a global event and to demonstrate its relevance in the daily routines of elite athletes. Whether they were running, lifting, or diving, NIVEA Deodorant became an essential part of their preparation, ensuring they remained sweat and odor-free throughout the competition. Much like a gold medal for performance, NIVEA Deodorant was positioned as a winner when it comes to freshness and protection. This campaign was another testament to Sevenvault’s expertise in creating meaningful, results-driven collaborations. By aligning NIVEA with world-class athletes and riding the wave of the Paris 2024 Olympics, Sevenvault not only amplified the product’s visibility but also crafted a narrative that resonated with the audience on a global stage.

CAMPAIGN OBJECTIVE

Boost Brand Visibility During a Global Event:

The excitement and worldwide attention surrounding the Paris 2024 Olympics provided the perfect opportunity to amplify NIVEA Deodorant’s brand presence. The objective was to leverage this global event, integrating NIVEA into the athletes’ lifestyles and generating widespread media exposure.

Integrate NIVEA Deodorant into Athletes’ Lifestyles:

The athletes’ intense, high-performance routines during the Olympics served as an ideal backdrop to showcase how NIVEA Deodorant fits seamlessly into their lives, emphasizing its role in keeping them fresh, confident, and ready for any challenge.

Create a Strong Emotional Connection with Consumers:

The campaign aimed to build an emotional connection by showcasing relatable moments where elite athletes, like everyday people, trust NIVEA Deodorant to help them feel confident and fresh in challenging situations. 

Drive Product Awareness and Consideration in New Markets:

With the global appeal of the Olympics, the campaign sought to boost product awareness for NIVEA Deodorant not only in Malaysia but also in neighboring markets where interest in the athletes and the games was high.

THE RESULTS

795,917Media Reach 

6 KOLs Engagement

14 Instagram Postings

KEY HIGHLIGHTS OF THE CAMPAIGN

 

Collaboration with Six Malaysian Olympians We strategically partnered with six Malaysian athletes who competed in the 2024 Paris Olympics. This authentic integration of athletes added credibility to the campaign, with their use of NIVEA Deodorant in real-world, high-pressure situations resonating with the audience.

795,917 Media Reach The campaign successfully reached nearly 800,000 viewers, capitalizing on the global excitement surrounding the Olympics. Our approach leveraged the athletes’ influence to create a powerful media presence that extended across multiple platforms.

 

Olympic-Level Product Endorsement NIVEA Deodorant’s ability to keep athletes fresh and odor-free, even during the most physically demanding moments, was a core message throughout the campaign. This product endorsement reinforced the brand’s promise of high-performance protection, creating strong connections between the product and its audience.

Real-Time Relevance By aligning the campaign with the Paris 2024 Olympics, we ensured that NIVEA remained top-of-mind during a peak period of global interest. The campaign’s timely execution maximized brand engagement, positioning NIVEA Deodorant as the go-to product for those looking to stay fresh under pressure.

 

At Sevenvault, we understand the importance of aligning your brand with timely and relevant cultural moments. This case study demonstrates how a well-executed influencer marketing campaign, backed by authentic partnerships with top-tier athletes, can achieve significant media reach and create lasting impact. If you’re considering a campaign that integrates your product into the lives of influential figures, while leveraging global events to maximize visibility, Sevenvault can help you achieve similar success. Our expertise in building powerful content marketing strategies will ensure your brand stands out, resonates with your audience, and drives measurable results.

Let’s collaborate and make your brand a winner!

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