Travel with Spritzer –
A Journey to Hydration with Sevenvault
In today’s fast-paced world, staying hydrated while on the move is more important than ever. For our Travel with Spritzer campaign, Sevenvault partnered with Spritzer to showcase its refreshing qualities as the ultimate travel companion. This campaign brought together 4 Macro and 2 Micro Key Opinion Leaders (KOLs) to create engaging and authentic content that resonated with travel enthusiasts across the country. From scenic beach days to adventurous mountain hikes, these influencers demonstrated how Spritzer was an essential part of their journey, ensuring they stayed cool and hydrated no matter where they traveled. Through 13 Instagram Stories and 3 collaborative posts, the influencers highlighted Spritzer as a must-have for any adventure. The result? A highly successful campaign that reached over 2.8 million people and established Spritzer as the ultimate travel partner.
CAMPAIGN OBJECTIVE
– Position Spritzer as the Ultimate Travel Companion:
The primary objective of this campaign was to position Spritzer as the go-to hydration brand for travelers. By collaborating with influencers, we aimed to showcase how Spritzer fits seamlessly into different travel experiences, from road trips to city tours, making it an indispensable item for any adventure.
– Align Spritzer with Tourism and Travel Experiences:
We worked to build a strong association between Spritzer and the world of travel by linking the joy of exploration with the refreshing nature of Spritzer. The campaign highlighted how Spritzer not only complements the beauty of travel but enhances it by keeping travelers hydrated.
– Boost Audience Engagement Through Interactive Contests:
To further engage the audience, we integrated a fun contest inviting participants to share their travel moments with Spritzer. This strategy fostered stronger connections between the audience and the brand, driving loyalty and increasing brand visibility.
THE RESULTS
2,897,802 Media Reach
6 KOLs Engagement
19 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Media Reach
The campaign achieved a remarkable 2.8 million reach, significantly boosting Spritzer’s visibility within the travel and lifestyle spaces.
Enhanced Brand Association By tying Spritzer to the joys of tourism and exploration, we cemented its role as a reliable and refreshing travel companion.
Contest Engagement
The contest element sparked meaningful interaction with the audience, encouraging them to share their own travel stories with Spritzer, driving brand awareness and fostering loyalty.
At Sevenvault, we understand the power of influencer marketing in elevating brand perception and engagement. Through Travel with Spritzer, we successfully highlighted how brands can tap into specific lifestyle experiences to create lasting impressions. Whether you are looking to align your brand with a particular lifestyle, boost audience engagement, or expand your reach, our strategic influencer collaborations ensure impactful and meaningful results.
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