NIVEA Organic Rice Scrub
NIVEA’s goal was clear: to introduce the Organic Rice Scrub as a gentle yet effective exfoliator that could easily fit into everyday skincare routines. The campaign was centered around one key message—this scrub is gentle enough for daily use over 7 consecutive days, making it a game-changer for smooth, bright skin without irritation. Sevenvault engaged eight diverse Key Opinion Leaders (KOLs) who are experts in the beauty space. These influencers helped spread the word across social media platforms, creating buzz and excitement around the product. The content they generated showcased how effortlessly the scrub could be integrated into a routine and highlighted a promotional offer: 30% off with a purchase-with-purchase (PWP) at Watsons.
CAMPAIGN OBJECTIVE
– Increase Awareness on Social Media: The main objective was to elevate the visibility of NIVEA’s Organic Rice Scrub. Sevenvault’s strategy involved leveraging the influence and reach of eight carefully selected KOLs. These influencers created engaging, authentic content to attract skincare enthusiasts and casual consumers alike.
– Promote the Special Offer at Watsons: A critical aspect of the campaign was driving traffic to Watsons’ physical and online stores. The 30% PWP promotion served as an incentive for potential buyers, enhancing engagement and boosting sales.
THE RESULTS
3,449,810 Media Reach
8 KOLs Engagement
21 Instagram Posts
KEY HIGHLIGHTS OF THE CAMPAIGN
Media Reach Exceeded Expectations:
Sevenvault committed to a media reach target of 3,197,903, but the campaign’s powerful content strategy delivered 3,449,810—an impressive 251,907 over the initial goal. This exceptional performance reflects the effectiveness of the influencer content and the organic interest it generated.
Effective Communication of the USP:
Through creative storytelling and influencer-driven content, the campaign successfully conveyed the product’s key feature—its suitability for daily use over seven days. The KOLs shared personal skincare routines and authentic testimonials, helping audiences understand how the NIVEA Organic Rice Scrub could benefit them.
Promotion Success at Watsons:
The campaign highlighted the 30% PWP offer at Watsons, which helped drive traffic to stores and boosted sales. This promotion, paired with the strong influencer endorsements, encouraged consumers to try the product for themselves, contributing to increased market penetration.
High-Quality Content Creation:
Collaborating with influencers known for their expertise in beauty and skincare, Sevenvault delivered a range of high-quality content. From visually striking images to engaging TikTok videos, each piece of content was crafted to resonate with various target audiences. The authenticity and creativity of the influencers’ stories helped solidify the NIVEA Organic Rice Scrub as a trusted, effective skincare solution.
If you’re a brand looking to elevate your marketing efforts with influencer content, Sevenvault is here to help. We understand the power of storytelling and have a proven track record of delivering results that matter. Let’s collaborate and make your next campaign a success!
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