Sparking Flavorful Moments: The Success of Spritzer So Tinge Roadshow
Spritzer transformed the urban landscape into a vibrant playground of creativity and self-expression during the two-day “So Tinge! YouthTopia, Unlock Imaginasimu” festival at Lalaport Rooftop, Bukit Bintang. Beyond a mere event, it was an immersive experience featuring hot air balloon rides, live bands, Instaworthy moments, and the tantalizing So Tinge! fruity sodas made with Spritzer natural mineral water. The festival aimed to provide a safe and judgement-free space for young individuals to explore, experience, and express themselves.
CAMPAIGN OBJECTIVE
– Launch and Heighten Awareness for Spritzer So Tinge New Flavor: Through captivating content and strategic messaging, the aim is to make a lasting impression and foster interest in the new flavor, positioning it as a must-try beverage.
– Cultivate Positive Influencer Relationships: The campaign seeks not only to engage influencers but also to build enduring, positive relationships. These influencers will serve as authentic advocates, amplifying the brand messaging and providing influential endorsements that resonate with their followers.
– Drive Attendance for So Tinge YouthTopia Unlock Imaginasimu Youth Festival 2023: The campaign aims to create buzz and generate heightened anticipation for the So Tinge YouthTopia Unlock Imaginasimu Youth Festival 2023. By deploying engaging content, promotions, and enticing sneak peeks, the objective is to drive traffic and maximize attendance at the festival, scheduled for November 25-26, 2023, at Lalaport KL
THE RESULTS
11,636,015 Instagram Media Reach
75 KOLs Engagement
247 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Strategic PR Kits to Drive On-Site Engagement:
Themed PR Kits served as enticing invitations aligned with the festival’s vibrant theme and fostered pre-event buzz and increased on-site participation.
Influencers Creating Theme-Driven Content:
Leveraged influencers to curate and share captivating content aligned with the festival’s imaginative theme and user-generated content showcased creativity and served as an authentic endorsement of So Tinge’s new flavor.
Engagement with Vibrant and Diverse Influencers Across Platforms:
Intentional selection of dynamic influencers from diverse backgrounds across various platforms and ensured a broad and dynamic audience reception, making the festival a must-attend event in the social calendars.
The success of the Spritzer So Tinge Roadshow, in collaboration with Sevenvault, goes beyond numbers and metrics. It’s a testament to the power of strategic influencer marketing in creating unforgettable brand experiences. If you’re ready to unleash the power of your brand and make it roar in 2024, dive into the world of impactful roadshows and content marketing with Sevenvault. Contact us now, and let the content journey begin!
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