Satisfying Sweet Cravings: Gelatomio's Success with Aura Gelateria Launch Campaign
Embarking on a mission to introduce the authentic essence of Italian gelato to the Malaysian market, Gelatomio, a pioneer since 2004, has consistently delivered quality, natural ingredients, and a commitment to a healthier indulgence. In a groundbreaking move, Gelatomio celebrated the official launch of Aura Gelateria in November, a testament to years of expertise and a dedication to authenticity. The tagline “Healthier Temptations, Natural Indulgence” encapsulates Gelatomio’s philosophy, and Aura Gelateria aims to bring a Halal gelato experience to every customer.
CAMPAIGN OBJECTIVE
– Establish Aura Gelateria’s Presence: Create a strong and recognisable presence for Aura Gelateria, Gelatomio’s inaugural physical outlet and make Aura Gelateria the go-to destination for gelato enthusiasts.
– Drive Footfall and Sales: Actively drive foot traffic to Aura Gelateria, encouraging the audience to visit and indulge in Gelatomio’s signature gelato and convert awareness into tangible actions, leading to increased sales.
– Emphasize Brand Commitment to Quality: Showcase Gelatomio’s evolution and expansion into a physical store; position the brand as a dynamic and forward-thinking player in the gelato market and communicate Gelatomio’s commitment to quality, natural ingredients, and a healthier indulgence through the launch of Aura Gelateria.
THE RESULTS
357,732 Instagram Media Reach
509,147 Tiktok Media Reach
15 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Strategic Content Creation:
Engaged influencers to create 4 captivating IG Reels and 7 immersive IG Stories, providing a visual feast of Aura Gelateria’s offerings and leveraged the popularity of TikTok, with 4 entertaining videos that resonated with the platform’s audience.
Multi-Platform Presence:
Utilized both Instagram and TikTok to maximize reach, catering to diverse audience demographics and ensure consistent messaging across platforms to reinforce Gelatomio’s brand identity.
Influencer Collaboration:
Partnered with influencers who aligned with Gelatomio’s values, leveraging their reach to establish Aura Gelateria as a must-visit destination and influencers showcased the uniqueness of Aura Gelateria, emphasizing its commitment to quality and natural ingredients.
Gelatomio’s Aura Gelateria Launch Campaign, executed in collaboration with Sevenvault, not only achieved its objectives but surpassed them. The campaign successfully established Aura Gelateria’s presence, drove substantial foot traffic, and emphasized Gelatomio’s commitment to quality. If you’re looking to create a buzz around your brand, drive sales, and communicate your values effectively, Sevenvault is your trusted partner in crafting influential and impactful influencer marketing campaigns. Contact us today to embark on a journey of sweet success and elevate your brand presence with Sevenvault!
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