Sevenvault x
foodpanda Panda Paradise
foodpanda has been delivering meals to customers all around Malaysia for ten years, and to celebrate, they held the Panda Paradise event at the Open Car Park in Sunway City Kuala Lumpur.
The event, which was only open to PandaPro subscribers, ran from August 12 through August 14, 2022. Throughout this time, attendees can participate in several lucky drawings and competitions to win special gifts.
Throughout the three-day festival, there were also exclusive performances by performers to keep everyone entertained.
THE RESULTS
12,099,137 Media Reach
42 KOLs Event Attendance
ABOUT THE COLLABORATION
Sevenvault collaborated with influencers to tease the Panda Paradise event. The influencers created IG Reels and TikTok suggesting “3 outfits to wear to Panda Paradise” to create anticipation and excitement for the event among their followers.
By doing so, the influencers can generate interest in the event and encourage their followers to attend. They also provided additional information about the event, helping to increase awareness and build hype around it.
By working with an influencer to promote an event, you can tap into the influencer’s audience and generate buzz and excitement for the event among a wider group of potential attendees.
Sevenvault also collaborated with the influencers to attend the Panda Paradise event and share their experience with their followers. By doing so, the influencers can help to generate excitement and interest around the event, while also giving their followers a behind-the-scenes look at the event.
This type of collaboration is great for an event as it provides them with valuable user-generated content and social proof of the event’s value and quality.
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