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We’re living in a new, somewhat virtual reality now thanks to social media. Filters are very commonly used now in the posts that celebrities, influencers, and even ordinary users share on social media. With the hashtag #filtersareunhealthy, a revolution is underway on TikTok, though.

Stop using the filters that damage our self-esteem

The photos and videos that we see on social media every day do not accurately portray reality and have a negative impact on young people’s mental health since they expose them to unrealistic beauty standards all the time.

Cosmetic surgeons have also seen the emergence of a brand-new phenomenon known as “Snapchat dysmorphia” in recent years. In an effort to look like their “beautified” self in real-life, more and more new customers are bringing their filtered selfies to cosmetic surgery consultations.

A Wall Street Journal article claims that social media significantly affects the mental health of teenage girls. In their study, the researchers found that 32% of teenage girls claimed that when they felt horrible about their bodies, Instagram made them feel even worse.

A new trend is coming to TikTok to counteract and alter all of this. The most widely used social media platform currently has users that reject the usage of filters and portray themselves authentically.

The Twenty One Pilots song “Tear in my heart” is the soundtrack of the anti-beauty filter trend. The song’s lines, “The songs on the radio are okay / but my taste in music is your face” seem appropriate since many users first show their attractive selves before boldly displaying their genuine self.

"Healthiest TikTok challenge ever"

Teenagers are being given a clear and encouraging message by the trend, which states that while using beauty filters is OK when you feel like it, we still look our best when we are being ourselves.

Numerous videos that pick up on the trend continue to earn millions of views and likes, suggesting that the message is being well-received.

“This is the healthiest challenge that has ever been on TikTok,” a user writes.

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    This is more than just a trend; it’s a declaration from a young generation that genuinely wants to alter the standards of beauty and the value society places on physical appearance. Hopefully, the younger generation will be able to appreciate their worth for reasons other than their physical appearance and feel more at ease in their own skin.

    Many people disagree that filters should be used for branding

    This “no-filter” mindset also has an impact on how users on social media react to advertisements. Unfiltered photos frequently have greater appeal than filtered ones since a fifth of users say they prefer to see content from people or organisations they follow that doesn’t use filters.

    Those who follow beauty gurus or enjoy aspirational content like travel or fashion posts are more insistent that influencers make it clear when they use filters on their photos: compared to 24% of all social media users, 37% of beauty expert followers agree that they should do this. Makeup artist Sasha Pallari led a months-long #filterdrop campaign, which supports the idea that the industry’s top critics include their biggest fans.

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