The “Double-Dip” Strategy: Why the 818 x Rhode Coachella Reunion is the Ultimate Ecosystem Play​

The “Double-Dip” Strategy: Why the 818 x Rhode Coachella Reunion is the Ultimate Ecosystem Play Coachella has always been the unofficial “Olympics of Influencer Marketing,” but in 2026, the gold medal for brand synergy doesn’t go to a new entrant—it goes to the reunion. The 818 Tequila x Rhode Skin partnership is back for another …