In a world where over 5 billion people use social media, standing out is no easy feat. Social platforms are crowded…
Category Archives: insights-and-trends
How to Maximise Consumer Searches in the Age of Generative AI
In the evolving landscape of digital search, brands must keep pace with technological advancements to stay relevant…
Storytelling Techniques to Improve Your Brand Marketing
What’s your favorite novel or childhood story? 📚 Think about it for a moment. Why do you love that particular story so much?
Marketing Failures: When Crisis Communication Was Needed Most
Think of the last time you made a mistake as a marketer 😬. We’ve all been there. Mistakes happen, and even the most well-thought-out campaigns can miss the mark.
Gen Z Broke the Marketing Funnel: What That Means for Your Brand
Yes, Gen Z broke the marketing funnel. The traditional, linear path to purchase is no longer applicable when…
Unpacking the Success of the Madmen Marketing Strategy
The strategies and techniques used during the “Mad Men” era of the 1960s still hold relevance today.
Burger King Turned Sibling Rivalry into a Campaign
In the competitive world of fast food, standing out requires more than just delicious burgers.
Virality is Outdated
Feeling defeated in the ever-changing digital landscape? You’re not alone. Reaching your intended audience can feel increasingly challenging.
Gymshark Marketing: A Tutorial for Every Aspiring Brand
Founded in 2012 by Ben Francis, Gymshark has grown from a small garage-based startup into a global fitness apparel leader.
Why Your Brand is Not Making Money in Social Media
In today’s digital age, social media is a powerhouse for brands seeking to expand their reach and drive sales.