The strategies and techniques used during the “Mad Men” era of the 1960s still hold relevance today.
Category Archives: insights-and-trends
Burger King Turned Sibling Rivalry into a Campaign
In the competitive world of fast food, standing out requires more than just delicious burgers.
Virality is Outdated
Feeling defeated in the ever-changing digital landscape? You’re not alone. Reaching your intended audience can feel increasingly challenging.
Gymshark Marketing: A Tutorial for Every Aspiring Brand
Founded in 2012 by Ben Francis, Gymshark has grown from a small garage-based startup into a global fitness apparel leader.
Why Your Brand is Not Making Money in Social Media
In today’s digital age, social media is a powerhouse for brands seeking to expand their reach and drive sales.
Canva Create Revolutionizes Design
In the ever-evolving landscape of content creation, having powerful design tools can make all the difference.
Posting is Not Marketing
In the bustling world of digital marketing, a prevalent misconception persists:
Dumb Content Works Better
In the dynamic realm of influencer marketing, the rise of seemingly “dumb” content has been a fascinating trend.
Moldy Burger Campaign
Burger King made a bold and shocking move with their “Moldy Whopper” campaign.
The Copy & Paste Strategy Doesn’t Work
Do you post the same content on different social media platforms? This is called the “Copy and Paste Technique,”