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Category Archives: insights-and-trends

How Gaga’s beauty brand impact the market

Launched in 2019 as Haus Laboratories, the brand initially struggled to make..

Posted bysv_adminOctober 4, 2024Posted ininsights-and-trendsLeave a comment on How Gaga’s beauty brand impact the market

How To Tell A Powerful Story

Storytelling has been an intrinsic part of human history, serving as a way for people to make sense of the world, pass down knowledge, and derive deeper meaning from their lives…

Posted bysv_adminSeptember 24, 2024October 2, 2024Posted ininsights-and-trendsLeave a comment on How To Tell A Powerful Story

Guide To Create Shareable Content

In a world where over 5 billion people use social media, standing out is no easy feat. Social platforms are crowded…

Posted bysv_adminSeptember 19, 2024September 20, 2024Posted ininsights-and-trendsLeave a comment on Guide To Create Shareable Content

How to Maximise Consumer Searches in the Age of Generative AI

In the evolving landscape of digital search, brands must keep pace with technological advancements to stay relevant…

Posted bysv_adminSeptember 13, 2024September 20, 2024Posted ininsights-and-trendsLeave a comment on How to Maximise Consumer Searches in the Age of Generative AI

Storytelling Techniques to Improve Your Brand Marketing

What’s your favorite novel or childhood story? 📚 Think about it for a moment. Why do you love that particular story so much?

Posted bysv_adminSeptember 9, 2024September 9, 2024Posted ininsights-and-trendsLeave a comment on Storytelling Techniques to Improve Your Brand Marketing

Marketing Failures: When Crisis Communication Was Needed Most

Think of the last time you made a mistake as a marketer 😬. We’ve all been there. Mistakes happen, and even the most well-thought-out campaigns can miss the mark.

Posted bysv_adminAugust 30, 2024August 30, 2024Posted ininsights-and-trendsLeave a comment on Marketing Failures: When Crisis Communication Was Needed Most

Gen Z Broke the Marketing Funnel: What That Means for Your Brand

Yes, Gen Z broke the marketing funnel. The traditional, linear path to purchase is no longer applicable when…

Posted bysv_adminAugust 23, 2024August 30, 2024Posted ininsights-and-trends, UncategorizedLeave a comment on Gen Z Broke the Marketing Funnel: What That Means for Your Brand

Unpacking the Success of the Madmen Marketing Strategy

The strategies and techniques used during the “Mad Men” era of the 1960s still hold relevance today.

Posted bysv_adminAugust 12, 2024August 15, 2024Posted ininsights-and-trendsLeave a comment on Unpacking the Success of the Madmen Marketing Strategy

Burger King Turned Sibling Rivalry into a Campaign

In the competitive world of fast food, standing out requires more than just delicious burgers.

Posted bysv_adminAugust 8, 2024August 12, 2024Posted ininsights-and-trendsLeave a comment on Burger King Turned Sibling Rivalry into a Campaign

Virality is Outdated

Feeling defeated in the ever-changing digital landscape? You’re not alone. Reaching your intended audience can feel increasingly challenging.

Posted bysv_adminAugust 2, 2024August 2, 2024Posted ininsights-and-trendsLeave a comment on Virality is Outdated

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