NIVEA Luminous630 x Sevenvault — Turning Science Into Everyday Beauty NIVEA, one of the world’s most trusted skincare brands, collaborated with Sevenvault, a content marketing agency, to amplify the launch of NIVEA Luminous630 — a breakthrough serum designed to reduce dark spots and promote a luminous, even complexion. To bring this campaign to life, Sevenvault …
The Stranger Things Effect — How Season 5 Is Rewriting Global Fandom & Marketing The launch of the new Stranger Things season has once again proven Netflix’s dominance in shaping pop culture at a national and global level. What’s different this time is not just the storyline revival—it’s the internet behaviour that followed. Fans aren’t …
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NIVEA MEN Deep Deodorant x Cat Men Face Coolblog, Malaysia’s well-loved beverage brand known for its playful identity and creative flavours, partnered with Sevenvault to launch the 5th Activation under its 2025 retainer campaign. This activation celebrated the release of “Magic in The Cup”, a refreshing lemonade series designed to highlight creativity, self-expression, and the …
MILO Turned Sustainability Into a National Movement MILO’s nationwide recycling initiative became one of Malaysia’s most talked-about brand moments this year. By encouraging Malaysians to collect and return used MILO packs, the brand transformed an ordinary sustainability effort into a movement fueled by schools, parents, young creators, and community groups. What made this campaign stand …
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NIVEA AI x SITCH NIVEA partnered with Sevenvault to amplify its hero product — NIVEA Luminous630 — through a creator-driven educational campaign. The initiative focused on combining science-backed product messaging with relatable creator storytelling to drive awareness, understanding, and brand affinity. CAMPAIGN OBJECTIVE 1. Create Awareness Introduce NIVEA Luminous630 to a wider audience by spotlighting …
Spritzer Silica Experience Roadtour When Spritzer launched its Silica Experience Roadtour, it wasn’t just another product activation — it was a fresh take on how health and wellness brands can build deeper connections through sensory-driven storytelling. By creating an interactive space where visitors could learn, explore, and experience silica in a tangible way, Spritzer transformed …
NIVEA Luminous630: The Big Bottle Impact NIVEA collaborated with Sevenvault to amplify the impact of NIVEA Luminous630 — a science-driven skincare formula created to fade dark spots and restore radiant, even-toned skin. To humanize the product story, the campaign partnered with two Mid-Tier KOLs, Daniel and Tammy, both known for their authentic presence within the …
STEP8IGHT x Fans Golf Event: What Brands Can Learn About Experiential Engagement Recently, lifestyle-brand STEP8IGHT delivered a standout fan-experience event when founder Phei Yong hosted a curated golf day with selected fans — turning what might have been a straightforward influencer or VIP outing into a purposeful brand-moment. This kind of hands-on experiential activation demonstrates …
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LAHLAHLAND, hosted at MIECC, marks a significant shift in Malaysia’s youth culture and streetwear…
Coolblog “Magic in The Cup” – Turning Flavour Into Shareable Moments 1. Create Awareness Spotlight Coolblog’s newest beverage innovation, positioning Magic in The Cup as a refreshing product that blends taste, creativity, and personality. 2. Expand Market Reach Reconnect with loyal Coolblog fans while attracting new audiences by tapping into relatable creators, aesthetic content formats, …
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