Eucerin Jeii Pong x Guardian June Activation: Tackling Acne with Authentic Storytelling

Acne and acne marks are more than just skin concerns — they’re challenges that affect confidence, lifestyle, and self-expression. To address this, Eucerin partnered with Guardian Malaysia in June to spotlight dermatologically trusted solutions for acne-prone skin. The Eucerin Jeii Pong x Guardian June Activation brought together credible education, engaging storytelling, and on-ground presence in one integrated campaign.

At the center of the activation was Jeii Pong, a trusted macro KOL with a strong social footprint in beauty and skincare. Through her authentic voice, she educated audiences on acne care while showcasing Eucerin’s dermatologist-backed products.

To execute the campaign, Sevenvault designed and managed the influencer package, ensuring Eucerin’s expertise was communicated across digital platforms and reinforced through Guardian’s retail presence — creating multiple consumer touchpoints.

CAMPAIGN OBJECTIVE

Amplify Awareness
Elevate Eucerin’s expertise in acne care through authentic influencer storytelling and dermatologist-backed product education.

Highlight Key Products
Spotlight Eucerin Gel to Foam Cleanser, Sun Dry Touch, and Triple Effect Serum as essentials for acne-prone skin.

Encourage Product Trial
Spark consumer trust and curiosity, motivating audiences to experience Eucerin products firsthand.

Reinforce Market Presence
Strengthen Eucerin’s standing in the skincare space by leveraging influencer credibility alongside Guardian’s retail network.

THE RESULTS

1,502,100 Media Reach 

1 x IG Reel (synced to TikTok, < 60s)

1 x IG Carousel Post (3–5 photos)

3 x IG Stories (1-week usage)

1 x Event Appearance (max. 2 hours)

1 x Week Image Usage Rights for IG Reel

1 x Collaboration Tag with Guardian

 

1 Macro KOL with a strong skincare audience and 490k+ followers

 1 Instagram Reel cross-posted to TikTok for wider reach

1 On-ground appearance connecting online and offline engagement

3 Instagram Stories sharing authentic product insights

1 Instagram Carousel highlighting key product benefits

1 Week of image usage rights for extended visibility

1 Collaboration tag with Guardian for co-branded exposure

1,502,100 Total Media Reach driving strong brand visibility and trust

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