MOG x Sevenvault: A Visionary Campaign for Digital Eye Care
In a world where digital fatigue is the new normal, MOG partnered with Sevenvault to spotlight a groundbreaking solution for modern professionals: the 6-in-1 Vision Experience. This holistic eye care program, powered by HOYA Occupational Lenses, addresses the growing need for precise vision correction, tailored comfort, and long-term eye health — all packaged in one compelling consumer journey.
From Personalized Consultation to Extended Care Protection, MOG’s 6-in-1 Vision Experience delivers a comprehensive eye care pathway designed for high-functioning individuals constantly exposed to screens. To communicate this value to the right audience, Sevenvault activated five Macro KOLs with highly engaged followings of over 100,000 each. These influencers shared their honest experiences and practical insights in a multi-format rollout across Instagram and TikTok, ensuring visibility across every step of the digital content funnel.
CAMPAIGN OBJECTIVE
Create Awareness for HOYA Occupational Lenses
Highlight how these specialty lenses reduce digital eye strain, especially for professionals who rely heavily on screen time.
Educate Around MOG’s 6-in-1 Vision Experience
Introduce audiences to the structured and tech-forward approach MOG brings to modern eye care.
Reach the Right Audience
Focus on working professionals, entrepreneurs, and digital natives most likely to suffer from visual discomfort and looking for an upgraded solution.
Drive Actionable Interest
Generate real attention and consumer leads through a clear value proposition and seamless call-to-action integrations.
THE RESULTS
939,749 Media Reach
5 Macro
3 x IG Reels sync TikTok
2 x IG Carousel
5 x IG Stories
5 x Link attach on IG Bio
5 Macro KOLs with 100k+ followers
3 Instagram Reels cross-posted to TikTok for expanded visibility
2 Instagram Carousels to deep dive into the 6-in-1 process
5 Instagram Stories offering day-in-the-life use cases
5 Link-in-Bio CTAs leading to conversion touchpoints
939,749 Total Media Reach maximizing campaign ROI
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