OiYO Montigo
The OiYO Montigo campaign was a strategically designed influencer marketing initiative executed by Sevenvault, aimed at boosting brand visibility, expanding market reach, and fostering deeper engagement with both existing and potential customers. Through a content-driven influencer collaboration, the campaign positioned OiYO as a go-to brand in its niche, ensuring strong engagement across Instagram through IG Reels, IG Stories, and high-quality visuals.
By working with 4 Macro KOLs and 2 Mid-Tier KOLs, each influencer brought their unique audience and engagement style, ensuring a broad yet targeted reach. This diverse influencer mix allowed OiYO to effectively communicate its brand identity, values, and product offerings to both loyal customers and new prospects.
CAMPAIGN OBJECTIVE
Increase Awareness – Strengthen OiYO’s brand presence and ensure visibility among target consumers.
Expand Market Reach – Connect with both existing and potential customers to foster deeper engagement.
Drive Action – Encourage traffic to OiYO’s platforms, generating organic conversations and customer interactions.
THE RESULTS
861,532 Media Reach
6 KOLs Engagement
12 Instagram Postings
Massive Media Reach & Engagement – The campaign successfully garnered 861,532 media reach, amplifying OiYO’s presence across social platforms and reinforcing brand credibility.
Influencer-Driven High Performance – One of the campaign’s standout influencers, Sheryn Kailin, achieved an engagement rate exceeding 50%, making her one of the top-performing KOLs. Her ability to drive meaningful audience interactions positioned her as a prime candidate for future collaborations.
Strong Audience Interaction – Sheryn’s Instagram Stories alone generated 219 sticker taps, showing high audience interest and intent—particularly in OiYO’s Sogo Fair, which gained significant traction.
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