BIG Pharmacy x Sevenvault — Redefining Health & Wellness for Chinese New Year
In a digital landscape where festive marketing is often crowded with noise, BIG Pharmacy partnered with Sevenvault to position the brand as the ultimate destination for health and wellness preparations. By focusing on the heartfelt themes of Renewal and Togetherness, we successfully bridged the gap between digital awareness and physical store foot traffic.
OVERVIEW OF THE PROJECT
The BIG Pharmacy CNY 2026 Campaign was a strategic retail initiative designed to capture the “New Year, New You” sentiment of the Lunar New Year. The project utilized a cross-platform digital approach, specifically targeting the Instagram and Xiaohongshu (XHS) ecosystems to reach a health-conscious, family-oriented demographic. Through a curated mix of lifestyle-driven content, the campaign transformed traditional pharmacy shopping into a trendy, essential festive ritual.
CAMPAIGN OBJECTIVE
1. Build Awareness: Highlight exclusive CNY deals available at BIG Pharmacy while fostering a spirit of renewal and togetherness.
2. Drive In-Store Promotions: Ensure all ongoing physical store promotions were top-of-mind for customers preparing for the festive season.
3. Targeted Engagement: Reach the Chinese-speaking community and lifestyle-focused segments through a high-impact synchronization strategy.
THE RESULTS
722,694 Media Reach
20 x IG Reel
10 x IG Stories
10 x KOLs
Why it Worked: The Sevenvault Edge
The success of this campaign lay in its Cross-Platform Synergy. By recognizing the influence of Xiaohongshu within the Malaysian Chinese community, we ensured that BIG Pharmacy’s message of health and togetherness reached the right audience on their preferred platforms. Our tiered creator strategy allowed the brand to appear both aspirational and accessible, turning “deals” into “trusted recommendations”.
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