Eucerin SG Total Brand
KOL Campaign
Eucerin SG’s Total Brand KOL Campaign set the stage for an unforgettable product launch, centering on the Eucerin Hyaluron-Filler + Elasticity 3D Serum, an innovative anti-aging skincare solution. Leveraging a carefully curated mix of influencers, the campaign enlisted 3 Macro Key Opinion Leaders (KOLs) alongside 6 Xiaohongshu (XHS) Key Opinion Consumers (KOCs), with an additional 2 KOCs added as a value-enhancing bonus.
The result? A vibrant content ecosystem that highlighted the product’s ability to reduce wrinkles, enhance elasticity, and deliver firmer, youthful skin. The campaign smashed its original target media reach of 520,497, achieving an impressive 532,662 media reach, and generated a buzz that firmly placed the Eucerin Hyaluron-Filler as a must-have skincare companion.
CAMPAIGN OBJECTIVE
– Raise Brand Awareness By engaging with influencers, we amplified the visibility of the Eucerin Hyaluron-Filler + Elasticity 3D Serum among Singaporean skincare enthusiasts, positioning it as a leader in anti-aging solutions.
– Educate Consumers Through engaging content, we spotlighted the serum’s unique benefits, helping audiences understand how it reduces wrinkles, improves elasticity, and promotes a youthful complexion.
– Influencer-Led Storytelling Through authentic testimonials, interactive tutorials, and before-and-after content, influencers brought the serum’s benefits to life. This content fostered genuine connections with audiences, making the product relatable and desirable.
THE RESULTS
1,019,357Media Reach
3 KOLs Engagement
3 Instagram Postings
Diverse Influencer Mix: By combining the macro reach of well-known influencers with the niche engagement of KOCs, we created a balanced approach that resonated across multiple audience segments.
Content-Driven Impact: Authentic, creative content is king. Influencers showcased the serum in ways that were both aspirational and attainable, building trust with their followers.
Data-Driven Execution: Every step, from influencer selection to content performance, was guided by insights, ensuring maximum ROI for the client.
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