The Auto Bavaria 10/10 Campaign, executed in partnership with Sevenvault, launched with a high-octane goal: to fuel interest in Auto Bavaria’s “Year End Thrills” by highlighting the Auto Selection Fantastic 10 Used Car Fiesta. This exciting event was held at the Ara Damansara showroom, aiming to showcase a range of quality pre-owned vehicles with exclusive deals. To capture the attention of car enthusiasts and casual buyers alike, Sevenvault engaged two prominent Macro Key Opinion Leaders (KOLs) – Lesley Cheam, the stunning Miss Universe Malaysia 2022, and Saffa, a versatile lifestyle influencer. With a combined following of over 70,000, these influencers became the campaign’s driving force, leveraging their social presence to connect with a diverse audience and showcase the event’s vibrant atmosphere.

Over just two days, Sevenvault produced and posted dynamic content that amplified excitement leading up to the event. The campaign encouraged consumers to visit the showroom and explore the lineup of quality used cars firsthand, underscoring the thrill of discovering the perfect car within a festive and engaging atmosphere. By seamlessly blending influencer charisma with exclusive product offerings, the Auto Bavaria 10/10 Campaign not only elevated foot traffic but also created a memorable connection between the brand and its audience.