BilaBila Mart x Sevenvault - Millerz Square New Opening
BilaBila Mart, an emerging player in the retail space, marked a significant milestone with the grand opening of its flagship store at Millerz Square. This new outlet wasn’t just another store; it was a holistic experience complete with a chic new logo, the BilaBila Mart Café, and a 24-hour co-working space designed to cater to night owls and early risers alike.
To maximize the impact of this launch, BilaBila Mart partnered with Sevenvault, a leading influencer content marketing company. The collaboration was a resounding success, with initial plans for 30 mentions and event appearances far exceeded—delivering 102 mentions on Instagram and TikTok, along with 33 event appearances. This heightened buzz led to an impressive total media reach of 2,595,671, a 61% over-delivery compared to the original goal.
CAMPAIGN OBJECTIVES
– Brand Awareness: The primary goal was to create widespread awareness of BilaBila Mart’s refreshed branding and the launch of its flagship store at Millerz Square, ensuring the new look was recognized and celebrated by a broad audience.
– Highlight Unique Features: The campaign aimed to spotlight the store’s unique offerings, particularly the BilaBila Mart Café and 24-hour co-working space, attracting not just shoppers but also individuals seeking a distinctive and multifaceted experience.
– Showcase Expanded Product Range: Another key objective was to communicate the variety of products available at the new flagship store, positioning BilaBila Mart as the go-to destination for a wide array of shopping needs.
THE RESULTS
2,595,671 Media Reach
33 KOLs Engagement
114 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Grand Opening Success:
The campaign celebrated the launch of BilaBila Mart’s largest flagship store at Millerz Square, successfully drawing significant attention and foot traffic.
Revamped Branding:
The launch featured the unveiling of BilaBila Mart’s new logo, marking a fresh, modern image for the brand.
Unique Features:
The introduction of the BilaBila Mart Café and a 24-hour co-working space set the new flagship store apart, creating a unique and appealing experience for visitors.
Media Reach Overachievement:
The campaign exceeded its initial media reach goals, with a total of 102 mentions on Instagram and TikTok, and 33 event appearances, achieving an impressive media reach of 2,595,671.
Ready to make your brand the talk of the town? From buzzworthy campaigns to standout events, Sevenvault has the magic touch to make your brand shine. Let’s create something extraordinary together—reach out to us and let’s start crafting your next big success! ✨
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