MyTOWN KL May - KPOP Festival
MyTOWN KL’s K-POP Festival brought the vibrant essence of Korea to Kuala Lumpur, transforming the mall into a mini-Seoul with Korean-themed restaurants and outlets that provided an immersive cultural experience. To amplify the event’s visibility, Sevenvault collaborated with 10 Key Opinion Leaders (KOLs) who passionately shared the festival’s highlights across social media. These KOLs exceeded expectations by creating 12 mentions instead of the committed 10, significantly boosting the festival’s online presence. Their engaging content showcased everything from mouthwatering Korean dishes to the festival’s lively atmosphere, successfully bringing the event to life online. The campaign’s success was evident, with a 10.54% over-delivery in media reach, demonstrating the festival’s impact and positioning MyTOWN KL as a premier cultural hub in Kuala Lumpur.
CAMPAIGN OBJECTIVE
– Create Buzz and Excitement: The primary goal was to increase visibility and recognition of Firefly as a preferred domestic airline in Malaysia. Through KOL collaborations and compelling content, the campaign aimed to showcase Firefly’s unique travel experiences and attract potential travelers to explore Malaysia with Firefly.
– Increase Brand Awareness: Another objective was to educate the audience on the advantages of choosing Firefly for domestic travel. Highlighting factors like convenience, affordability, and diverse destination options, the campaign informed consumers about Firefly’s offerings and positioned them as a reliable choice for travel within Malaysia.
– Promote Flight Ticket Purchases During Promotion Period: The campaign sought to drive ticket sales, especially during promotional periods, by promoting a specific discount code. By incentivizing immediate action through promotional offers, Firefly aimed to convert awareness into bookings and increase customer engagement.
THE RESULTS
110,543 Media Reach
20 KOLs Engagement
12 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Over-Delivery in Mentions:
The campaign committed to 10 mentions but exceeded expectations with 12, resulting in greater visibility and engagement for the K-POP Festival.
Increased Media Reach:
With a 10.54% over-delivery in media reach, the campaign significantly amplified the festival’s presence on social media, drawing a larger audience and enhancing the event’s success.
Immersive Content:
The KOLs successfully captured the festival’s essence by featuring Korean-themed restaurants and outlets, offering their followers an engaging and authentic experience that resonated with the theme of the event.
Enhanced Cultural Engagement:
The campaign effectively positioned MyTOWN KL as a leading cultural destination in Kuala Lumpur, attracting visitors eager to explore the K-POP and Korean cultural offerings.
Let’s make your brand the headliner! Partner with us and watch the buzz grow louder than a K-POP chorus. Join the fun with Sevenvault and turn your campaign into a showstopper! 🎤✨
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