Yee Lee Marketing Sdn Bhd x Sevenvault – Red Bull 3rd July in Starhill Event Campaign

Yee Lee Marketing Sdn Bhd x Sevenvault - Red Bull 3rd July in Starhill Event Campaign

In the Red Bull 3rd July in Starhill Event Campaign, our aim was to create significant buzz and excitement around the launch of our new Energy Sparkling drink, a product that embodies lightness and vibrancy. To achieve this, we strategically invited 30 key opinion leaders (KOLs) and 15 XiaoHongShu (XHS) influencers, carefully selected for their passion for light sports such as skateboarding, bouldering, paddle ball, and leisure hiking. We invite those who enjoy more relaxed, accessible forms of physical activity. Additionally, we included influencers who are enthusiasts of e-sports and gaming, whether on PC, mobile, or console, as well as those with a love for arts, dance, and music. We intentionally choose this specific group of KOL to align it with the new product vision.

CAMPAIGN OBJECTIVES

– Encourage Event Attendance: Attract a large audience to the Starhill event, engaging them with interactive games, free samples, and special promotions.

– Drive Product Sales: Stimulate interest in purchasing the new Energy Sparkling drink by showcasing its features and creating an exclusive event experience.

– Showcase Lifestyle Fit: Highlight the compatibility of the Energy Sparkling drink with light sports and creative activities, positioning it as a refreshing and energizing choice for active and creative individuals.

THE RESULTS

599,564 Media Reach

45 KOLs Engagement

17 XHS Postings

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KEY HIGHLIGHTS OF THE CAMPAIGN

Successful Engagement of Influencers:

They captured all the essential aspects of the products, ensuring a thorough presentation that emphasized the advantages and benefits of the new offerings.

Dynamic Event Experience:

Hosted an exciting on-ground event at Starhill featuring interactive games, free drinks, and special promotions, creating a lively atmosphere that captivated attendees and showcased the new product.

Effective Product Showcase:

Highlighted the new Energy Sparkling drink through engaging content shared by influencers, including event coverage and limited edition tote bag giveaways, enhancing visibility and appeal.

Targeted Audience Engagement:

Focused on attracting individuals interested in light sports, e-sports, and creative activities, aligning the campaign with their interests and lifestyle, thereby increasing relevance and connection with the product.

Discover how we energized the Red Bull event with targeted influencer engagement and dynamic event experiences! Want to elevate your brand with impactful campaigns? Contact us today to see how we can bring your vision to life!