Beiersdorf (Malaysia) SDN. BHD. x Sevenvault - Singapore EUC Concourse Roadshow June - July'24
This summer, Beiersdorf (Malaysia) SDN. BHD. teamed up with Sevenvault to light up the Singapore EUC Concourse Roadshow with an exciting campaign from June to July ’24. The event was a smashing success, thanks to the involvement of 2 Macro KOLs and 16 XHS KOCs, who brought their A-game and then some!
The campaign promised a media reach of 571,591, but guess what? We over delivered with an impressive 69,057 extra media reach. How did we do it? By sprinkling in 6 additional XHS posts and 2 IG Stories as a value-added bonus. Talk about going above and beyond!
The roadshow wasn’t just about numbers, though. It was all about creating a buzz, building excitement, and getting everyone talking online. The goal was clear: to spread the word about the fantastic benefits of Eucerin ProACNE Solution Triple Effect Serum, Eucerin Spotless Brightening Booster Serum, and Eucerin Hyaluron-Filler + Elasticity 3D Serum. We wanted our target audience to not only know about these amazing products but also to try them out and see the difference for themselves.
CAMPAIGN OBJECTIVES
– Amplify Awareness and Engagement: Enhance the promotion of the event to boost awareness, spark anticipation, and drive online engagement among the audience.
– Highlight Product Benefits: Create awareness about the unique benefits and features of Eucerin ProACNE Solution Triple Effect Serum, Eucerin Spotless Brightening Booster Serum, and Eucerin Hyaluron-Filler + Elasticity 3D Serum.
– Encourage Product Trials and Market Penetration: Motivate consumers to try these Eucerin products, facilitating their entry into the current market and encouraging adoption.
THE RESULTS
640,648 Media Reach
2 KOLs Engagement
6 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Over-Delivered Media Reach:
The campaign exceeded expectations, achieving an additional 69,057 media reach over the committed 571,591, thanks to bonus content including 6 extra XHS posts and 2 IG Stories.
Product Awareness and Education:
Effectively raised awareness about the unique benefits and features of Eucerin ProACNE Solution Triple Effect Serum, Eucerin Spotless Brightening Booster Serum, and Eucerin Hyaluron-Filler + Elasticity 3D Serum, educating the target audience.
Encouragement of Product Trials: Successfully encouraged consumers to try the highlighted Eucerin products, supporting their penetration into the market and fostering new customer experiences.
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