Beiersdorf (Malaysia) SDN. BHD. x Sevenvault - Singapore EUC Concourse Roadshow June - July'24
This summer, Beiersdorf (Malaysia) SDN. BHD. teamed up with Sevenvault to light up the Singapore EUC Concourse Roadshow with an exciting campaign from June to July ’24. The event was a smashing success, thanks to the involvement of 2 Macro KOLs and 16 XHS KOCs, who brought their A-game and then some!
The campaign promised a media reach of 571,591, but guess what? We over delivered with an impressive 69,057 extra media reach. How did we do it? By sprinkling in 6 additional XHS posts and 2 IG Stories as a value-added bonus. Talk about going above and beyond!
The roadshow wasn’t just about numbers, though. It was all about creating a buzz, building excitement, and getting everyone talking online. The goal was clear: to spread the word about the fantastic benefits of Eucerin ProACNE Solution Triple Effect Serum, Eucerin Spotless Brightening Booster Serum, and Eucerin Hyaluron-Filler + Elasticity 3D Serum. We wanted our target audience to not only know about these amazing products but also to try them out and see the difference for themselves.
CAMPAIGN OBJECTIVES
– Amplify Awareness and Engagement: Enhance the promotion of the event to boost awareness, spark anticipation, and drive online engagement among the audience.
– Highlight Product Benefits: Create awareness about the unique benefits and features of Eucerin ProACNE Solution Triple Effect Serum, Eucerin Spotless Brightening Booster Serum, and Eucerin Hyaluron-Filler + Elasticity 3D Serum.
– Encourage Product Trials and Market Penetration: Motivate consumers to try these Eucerin products, facilitating their entry into the current market and encouraging adoption.
THE RESULTS
640,648 Media Reach
2 KOLs Engagement
6 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Over-Delivered Media Reach:
The campaign exceeded expectations, achieving an additional 69,057 media reach over the committed 571,591, thanks to bonus content including 6 extra XHS posts and 2 IG Stories.
Product Awareness and Education:
Effectively raised awareness about the unique benefits and features of Eucerin ProACNE Solution Triple Effect Serum, Eucerin Spotless Brightening Booster Serum, and Eucerin Hyaluron-Filler + Elasticity 3D Serum, educating the target audience.
Encouragement of Product Trials: Successfully encouraged consumers to try the highlighted Eucerin products, supporting their penetration into the market and fostering new customer experiences.
Want your brand to be the “serum” of the spotlight? Join Sevenvault! Let’s make your next campaign “unbeatable” together!
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