POKKA x Sevenvault x 3D POKKA Coffee Range On-Ground Roving Activation

The Pokka 3D Pokka Coffee Range On-Ground Roving Activation campaign successfully utilized the influence of 3 Macro KOLs and 26 PR KOLs to generate significant buzz and promote the new Pokka Coffee Range. The campaign was designed to create an engaging and interactive experience for both the influencers and their audiences. During the on-ground roadshow, the KOLs had the opportunity to immerse themselves in the Pokka Coffee brand by participating in a variety of fun activities and games. The campaign’s strategy of leveraging both Macro and PR KOLs ensured a wide reach across different audience segments, enhancing the visibility and appeal of the Pokka Coffee Range. The influencers’ posts highlighted the unique features and flavors of the new coffee range, sparking curiosity and interest among their followers.

CAMPAIGN OBJECTIVE

– Create Buzz on Social Media Platforms: The primary objective of this campaign is to generate significant excitement and buzz on social media about the POKKA on-ground roving activation. By leveraging the reach and influence of both Macro and PR KOLs, we aim to increase awareness and interest in the event, driving online engagement and conversation around the new POKKA Coffee Range.

– Stay Connected to the Local Community and Expand Market Reach: Another key objective is to maintain and strengthen POKKA’s connection with the local community. By hosting engaging on-ground activities and involving local influencers, we aim to foster a sense of community and loyalty. Additionally, this campaign seeks to expand POKKA’s market reach by attracting new customers who may not have previously engaged with the brand.

– Encourage the Online Community to Experience POKKA Drinks: Lastly, we aim to motivate the online community to attend the roving activation and experience POKKA drinks firsthand. By showcasing the event through influencer posts and highlighting the fun activities and unique flavors of the new coffee range, we encourage consumers to visit the roadshow, try out the drinks, and become advocates for the POKKA brand.

THE RESULTS

5,100,893 Media Reach

6 KOLs Engagement

91 Instagram Postings

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KEY HIGHLIGHTS OF THE CAMPAIGN

Wide Influencer Engagement:

Successfully engaged a diverse group of influencers, including 3 Macro KOLs and 26 PR KOLs, to promote the POKKA Coffee Range On-Ground Roving Activation. Their participation helped amplify the campaign’s reach and visibility on various social media platforms.

Engaging On-Ground Activities:

The event featured interactive and engaging activities, such as photo opportunities with the new POKKA coffee range and fun mini-games. These activities not only provided entertainment but also created memorable experiences for attendees, enhancing their connection to the POKKA brand.

Enhanced Brand Visibility: By leveraging the influence of Macro and PR KOLs, POKKA successfully increased its brand visibility among a wide audience. The influencers’ followers were exposed to the new coffee range through engaging content, which highlighted the product’s unique features and the fun aspects of the on-ground activation.

Ready to brew up some excitement for your next event? Whether it’s a product launch, roadshow, or special collaboration, we’ve got the expertise to make it unforgettable. Reach out now and let’s make your vision a reality with Sevenvault!