Gene Martino x Elfira Loy - Hari Raya 2024
Gene Martino teamed up with Elfira Loy, a prominent macro Key Opinion Leader (KOL), to launch the highly anticipated Gene Martino Sedondon 2024 Raya Collection campaign. This collaboration aimed to spotlight the latest Raya collection and drive engagement with the brand through strategic influencer marketing. Elfira Loy’s pivotal role showcased the elegance and cultural richness of the collection, leveraging her influence to amplify awareness of Gene Martino and its offerings among her dedicated followers and beyond.
CAMPAIGN OBJECTIVE
– Create Buzz for Gene Martino’s Raya 2024 Collection: Generate excitement and visibility surrounding the launch of Gene Martino’s new Raya 2024 Collection. Through strategic marketing and influencer collaborations, aim to amplify awareness and anticipation among the target audience for the latest fashion offerings.
– Drive Foot Traffic to Boutiques: Increase the number of visitors to Gene Martino boutiques nationwide and promote engagement with the brand’s latest collections. Utilize Key Opinion Leaders (KOLs) to effectively showcase the collection’s appeal and incentivize consumers to visit stores, thereby driving sales and enhancing brand engagement during the Hari Raya period.
THE RESULTS
5,146,388 Media Reach
1 KOLs Engagement
3 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Successful Launch of Raya 2024 Collection:
The campaign effectively launched Gene Martino’s Raya 2024 Collection with a strong impact, leveraging Elfira Loy’s influence to generate significant buzz and excitement. Through strategic content and engaging visuals, the collection’s cultural richness and contemporary designs were highlighted, capturing the interest of fashion enthusiasts and increasing brand visibility.
Increased Footfall and Engagement at Boutiques:
Elfira Loy’s promotional efforts, including exclusive gifts with purchase and special discounts on traditional Malay attire sets, successfully drove foot traffic to Gene Martino boutiques nationwide. The campaign’s strategic focus on encouraging in-store visits through compelling incentives resulted in heightened consumer interest and increased sales during the festive season.
Enhanced Brand Perception and Market Positioning:
By associating with Elfira Loy, a respected KOL, Gene Martino reinforced its brand as a leader in cultural-inspired fashion for Hari Raya. The campaign not only strengthened brand perception but also positioned Gene Martino as a preferred choice among consumers seeking stylish and high-quality Raya attire, thereby solidifying its market position in the competitive fashion industry.
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