Sevenvault x Chinese New Year Giveaway

In celebration of the Chinese New Year, Sevenvault launched a thrilling giveaway series in collaboration with EMP KL, Gift Umorè, and Vases & Candles. This festive series provided followers with opportunities to win a variety of enticing prizes, including dining vouchers, customized gift sets, and a grand voucher for decorative backdrops. 

Phase 1: EMP KL Collaboration The first phase saw Sevenvault partnering with EMP KL to offer RM100 worth of dining vouchers and exclusive Sevenvault angpaus. Participants engaged by following specified Instagram accounts, tagging friends, and sharing the giveaway post, resulting in an impressive 500 comments.

Phase 2: Gift Umorè Collaboration The second phase featured a collaboration with Gift Umorè, offering three sets of customized Sevenvault’s 2023 CNY gift sets. This phase added a personal touch, with participants engaging similarly to win these festive gift sets.

Phase 3: Vases & Candles Collaboration The final phase included a collaboration with Vases & Candles, offering a grand prize of a RM1000 voucher for a decorative backdrop, enhancing the festive atmosphere for one lucky winner. Throughout the three phases, the giveaway series garnered a total of 390 likes and 978 comments, reflecting high engagement and strong community interest. The success of this giveaway series highlights the power of social media in bringing communities together and enhancing festive celebrations. It underscores the popularity of EMP KL, Gift Umorè, and Vases & Candles, as well as the strong following of Sevenvault. This collaborative effort fostered community spirit and provided valuable exposure for all the brands involved. As we look forward to future collaborations, the community can expect more innovative and engaging events from these dynamic brands, continuing to celebrate together in unique and exciting ways.

 

 
 

CAMPAIGN OBJECTIVE

Increase Brand Visibility and Engagement: The primary goal of the Sevenvault x EMP KL Chinese New Year Giveaway was to boost the visibility and engagement of Sevenvault and its collaborating partners, EMP KL, Gift Umorè, and Vases & Candles. By encouraging participants to follow the involved Instagram accounts, tag friends, and share the giveaway posts, the campaign aimed to expand the social media reach of all brands and attract new followers. The substantial engagement of 390 likes and 978 comments across the three phases demonstrated the success of this objective, highlighting the effectiveness of the promotional strategies used.

– Promote Festive Products and Services: Another key objective was to showcase and promote the festive offerings of the collaborating brands. For EMP KL, the focus was on dining vouchers and exclusive Sevenvault angpaus, while Gift Umorè featured customized CNY gift sets, and Vases & Candles offered a significant voucher for a decorative backdrop. By integrating these attractive prizes into the giveaway, the campaign aimed to drive interest and traffic to each brand’s products and services, ultimately enhancing sales and customer loyalty during the festive season.

THE RESULTS

978 Total Entries 

390 Likes

KEY HIGHLIGHTS OF THE CAMPAIGN

High Engagement:

The giveaway series garnered a total of 390 likes and 978 comments, reflecting strong community interest and participation.

Successful Collaborations: 

The campaign involved strategic partnerships with EMP KL, Gift Umorè, and Vases & Candles, offering diverse prizes that appealed to a wide audience.

Valuable Prizes:

Prizes included RM100 worth of dining vouchers from EMP KL, customized CNY gift sets from Gift Umorè, and a RM1000 voucher for a decorative backdrop from Vases & Candles, enhancing the festive experience for winners.

Community Building:

The giveaway fostered a sense of community and festive spirit among participants, strengthening the connection between the brands and their followers.

The Sevenvault x Chinese New Year Giveaway demonstrates the effectiveness of strategic social media collaborations in enhancing brand visibility, engagement, and community spirit. By leveraging the festive season and offering attractive prizes, the campaign successfully captivated audiences and boosted the social media presence of all involved brands. Let Sevenvault help you achieve remarkable results with your next campaign!

See other case studies:

Coolblog Lava Milky

When Coolblog decided to launch their new Lava Milky series, they turned to Sevenvault for a content marketing…

Leave a comment

Your email address will not be published. Required fields are marked *