– Increase Brand Awareness: Elevate Chicago Chicken City’s visibility and reach a broader audience. By requiring participants to follow the brand on Instagram and tag friends, the campaign effectively expanded its digital footprint and introduced the brand to potential new customers.

Boost Social Media Engagement: Enhance engagement on social media platforms. The campaign encouraged participants to interact with the giveaway post by liking and commenting, which not only increased the post’s visibility but also fostered a sense of community among fried chicken enthusiasts.

– Grow Follower Base: Increase the number of followers on Chicago Chicken City’s Instagram account. By gaining over 60 new followers through the giveaway, the brand successfully built a larger and more engaged audience, providing a foundation for future marketing efforts and customer engagement initiatives.