In an era where creativity meets technology, Zevia, the better-for-you soda brand, has taken an audacious swipe at…
Category Archives: insights-and-trends
Why Spotify Wrapped Is the Ultimate Test for Reactive Social Marketing
It’s the one day of the year when music fans transform into data analysts, dissecting…
Is Jaguar ‘Willfully Courting Controversy’ with its Outrageous New Rebrand?
Jaguar’s bold new rebrand has sparked widespread controversy, raising the question…
Heinz’s Incredible Marketing Strategy to Fight Ketchup Fraud
In today’s world, authenticity isn’t just a value; it’s a demand. Heinz, the iconic ketchup brand…
MR D.I.Y. Debuts Giant Panda Mascot in New Community Initiative
In an innovative move, MR D.I.Y. has launched “MR D.I.Y. PANDAi jaga anda”..
The Bold Marketing Tactics Behind Trump’s Return: Lessons for Brands
As the recent election cycle wraps up, one campaign’s marketing approach..
Why a Lack of Marketing Strategy Can Hold You Back
In today’s competitive digital landscape, a clear…
IKEA’s Sleep Festival: A Creative Awakening for Sleep Quality Awareness
In a time where constant connectivity often overshadows personal well-being, IKEA Malaysia…
Mystery Solved: How Lazada’s Vague OOH Ads Sparked Conversations Across Singapore
Singapore’s streets were buzzing last week with a series of unbranded out-of-home (OOH) ads…
What Is Ecommerce? A Beginner’s Guide to Online Business
Ecommerce, short for electronic commerce, refers to the buying and selling of…