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Category Archives: insights-and-trends

Breaking Down Zevia’s Bold Push for Brand Awareness: Lessons for Marketers

In an era where creativity meets technology, Zevia, the better-for-you soda brand, has taken an audacious swipe at…

Posted bysv_adminDecember 13, 2024Posted ininsights-and-trendsLeave a comment on Breaking Down Zevia’s Bold Push for Brand Awareness: Lessons for Marketers

Why Spotify Wrapped Is the Ultimate Test for Reactive Social Marketing​

It’s the one day of the year when music fans transform into data analysts, dissecting…

Posted bysv_adminDecember 9, 2024December 9, 2024Posted ininsights-and-trendsLeave a comment on Why Spotify Wrapped Is the Ultimate Test for Reactive Social Marketing​

Is Jaguar ‘Willfully Courting Controversy’ with its Outrageous New Rebrand?

Jaguar’s bold new rebrand has sparked widespread controversy, raising the question…

Posted bysv_adminNovember 26, 2024Posted ininsights-and-trendsLeave a comment on Is Jaguar ‘Willfully Courting Controversy’ with its Outrageous New Rebrand?

Heinz’s Incredible Marketing Strategy to Fight Ketchup Fraud

In today’s world, authenticity isn’t just a value; it’s a demand. Heinz, the iconic ketchup brand…

Posted bysv_adminNovember 21, 2024Posted ininsights-and-trendsLeave a comment on Heinz’s Incredible Marketing Strategy to Fight Ketchup Fraud

MR D.I.Y. Debuts Giant Panda Mascot in New Community Initiative

In an innovative move, MR D.I.Y. has launched “MR D.I.Y. PANDAi jaga anda”..

Posted bysv_adminNovember 21, 2024Posted ininsights-and-trendsLeave a comment on MR D.I.Y. Debuts Giant Panda Mascot in New Community Initiative

The Bold Marketing Tactics Behind Trump’s Return: Lessons for Brands​

As the recent election cycle wraps up, one campaign’s marketing approach..

Posted bysv_adminNovember 7, 2024November 7, 2024Posted ininsights-and-trendsLeave a comment on The Bold Marketing Tactics Behind Trump’s Return: Lessons for Brands​

Why a Lack of Marketing Strategy Can Hold You Back

In today’s competitive digital landscape, a clear…

Posted bysv_adminOctober 30, 2024Posted ininsights-and-trendsLeave a comment on Why a Lack of Marketing Strategy Can Hold You Back

IKEA’s Sleep Festival: A Creative Awakening for Sleep Quality Awareness

In a time where constant connectivity often overshadows personal well-being, IKEA Malaysia…

Posted bysv_adminOctober 24, 2024Posted ininsights-and-trendsLeave a comment on IKEA’s Sleep Festival: A Creative Awakening for Sleep Quality Awareness

Mystery Solved: How Lazada’s Vague OOH Ads Sparked Conversations Across Singapore

Singapore’s streets were buzzing last week with a series of unbranded out-of-home (OOH) ads…

Posted bysv_adminOctober 17, 2024Posted ininsights-and-trendsLeave a comment on Mystery Solved: How Lazada’s Vague OOH Ads Sparked Conversations Across Singapore

What Is Ecommerce? A Beginner’s Guide to Online Business​

Ecommerce, short for electronic commerce, refers to the buying and selling of…

Posted bysv_adminOctober 11, 2024Posted ininsights-and-trendsLeave a comment on What Is Ecommerce? A Beginner’s Guide to Online Business​

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