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The Power of Collaborative Marketing in Crisis Relief Events – A Lesson from FireAid’s Success In a world where crises seem ever-present, one of the most powerful ways to engage and support communities is through collective action. The recent FireAid benefit concert in Los Angeles offers a remarkable case study in how collaboration, quick decision-making, …

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In today’s digital landscape, capturing and holding the attention of consumers has become increasingly challenging. With average attention spans dwindling to just 8 seconds, traditional marketing methods are no longer as effective as they once were. Enter short-form video content—an incredibly powerful tool for marketers looking to engage their audience quickly and effectively.

Short-form videos, typically lasting under two minutes, are designed to captivate viewers with concise, compelling content. As our collective attention span continues to shrink, these quick-hitting videos have proven to be an essential asset for brands across industries. In fact, research shows that short-form videos generate over twice the engagement of longer videos, with those under 90 seconds achieving an impressive 50% retention rate. This effectiveness has led to a dramatic shift in marketing strategies, as more than half of business videos are now shorter than two minutes.

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