Oatly, the Swedish oat milk company, has carved a unique path with its disruptive…
Category Archives: insights-and-trends
The Wes Anderson TikTok Trend: Movie-Inspired Marketing
TikTok has become the go-to platform for the latest trends and challenges, and the…
AI Tools for Content Marketing & Creation (2023)
Artificial intelligence (AI) has revolutionized the marketing industry, allowing marketers to…
International Women’s Day: “How I Love Being a Woman!” Trend
“How I love being a woman!” is a popular TikTok trend where women share why they love being…
Instagram Giveaways: Do They Actually Work?
Giveaways on Instagram are a popular tactic to grow followers. But are they worth it?
Spotify Wrapped’s Viral Marketing Campaign
Since 2016, Spotify Wrapped has been providing users their musical year in review…
How Your Business Can Use Soft-Sell Advertisements?
Are you having a hard time selecting which customer-driven marketing approach is…
Why is Inclusivity Important in Social Media Postings?
Currently, something interesting is going on with TikTok. We can observe that…
Is No-filter the Next Trend on Social Media?
We’re living in a new, somewhat virtual reality now thanks to social media. Filters are…
More Than 70% Brand Awareness Can Be Aided by New Media
“The 2022 ROI report” published by Nielsen, provides information on the top 20…