The Stranger Things Effect — How Season 5 Is Rewriting Global Fandom & Marketing The launch of the new Stranger Things season has once again proven Netflix’s dominance in shaping pop culture at a national and global level. What’s different this time is not just the storyline revival—it’s the internet behaviour that followed. Fans aren’t …
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MILO Turned Sustainability Into a National Movement MILO’s nationwide recycling initiative became one of Malaysia’s most talked-about brand moments this year. By encouraging Malaysians to collect and return used MILO packs, the brand transformed an ordinary sustainability effort into a movement fueled by schools, parents, young creators, and community groups. What made this campaign stand …
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Spritzer Silica Experience Roadtour When Spritzer launched its Silica Experience Roadtour, it wasn’t just another product activation — it was a fresh take on how health and wellness brands can build deeper connections through sensory-driven storytelling. By creating an interactive space where visitors could learn, explore, and experience silica in a tangible way, Spritzer transformed …
STEP8IGHT x Fans Golf Event: What Brands Can Learn About Experiential Engagement Recently, lifestyle-brand STEP8IGHT delivered a standout fan-experience event when founder Phei Yong hosted a curated golf day with selected fans — turning what might have been a straightforward influencer or VIP outing into a purposeful brand-moment. This kind of hands-on experiential activation demonstrates …
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LAHLAHLAND, hosted at MIECC, marks a significant shift in Malaysia’s youth culture and streetwear…
CHAGEE Malaysia’s Flagship in Bukit Bintang: Turning Retail into a Social Experience In October 2025, CHAGEE opened its largest flagship store in Malaysia at WOLO Kuala Lumpur, right in the heart of Bukit Bintang — a move that didn’t just expand its retail footprint, but redefined how beverage brands can turn physical spaces into shareable …
In August 2025, South African runner Sibusiso Kubheka stunned the world by becoming the first human to complete 100km in under six hours…
Guardian Malaysia is redefining what it means to care for consumers — not just as shoppers, but as individuals seeking…
Every year on 31 August, Malaysians unite under the Jalur Gemilang to commemorate Hari Merdeka…
Every August, Malaysia’s anime, manga, and gaming community marks their calendars for one of the most anticipated events of the year…
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